October 3, 2017 Ar Ads IronSource unveils first set of AR-enabled ads for mobile games First campaign due to run in November 2017
June 22, 2017 Play With Me IronSource opens up entire suite of interactive ads to all clients Performing 400% better in some cases
February 23, 2017 Playable Boost Chartboost sees 123% better conversion rates with new interactive 'Playables' ad campaigns D7 retention for games using the ads is up 26.7%
June 1, 2016 Ad Battle It ain't broke but mNectar reckons its new interactive ads are going to 'kill video ads' Claims higher conversion and retention rates