October 2, 2018 Report Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up Apple Search Ads establishes itself as a mainstream player
June 5, 2018 Ads Business Apple has eyes on new mobile ad network Looks to partner with Snapchat, Pinterest and others
May 23, 2018 Search Ads How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
February 22, 2018 Performance Index H2 2017 Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI Facebook and Google still on top
January 29, 2018 Top Of The World How to get to the top of the App Store The power of ASO and Search Ads
December 6, 2017 Search Ads Basic Apple launches stripped-back pay-per-install Search Ads Basic service in the US Designed for smaller developers with small budgets
October 24, 2017 Best Ad Platforms App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017 But Facebook and Google continue to dominate
May 3, 2017 Watch This Space How Apple’s App Store Search Ads are enabling developers to expand their discovery profitably Gaining rank at cost
April 26, 2017 Search Ads Roll Out App Store Search Ads roll out to the UK, Australia and New Zealand Four territories now have access to cheap ad space
November 3, 2016 Search No Farther Advertisers have doubled spends on App Store Search Ads since they launched Acquiring engaged users to boot
October 25, 2016 Get Found How to use Apple's App Store Search Ads Search Ads are now available, but where should you start?
October 18, 2016 Mobile Mavens What do mobile games industry pros think of App Store Search Ads? Mobile Mavens debate the latest app discovery tool
October 14, 2016 Cheap And Cheerful App Store Search Ad campaigns have a 49.4% conversion rate with $0.40 CPA Mobile Action breaks down the stats
October 10, 2016 Getting In Early Zynga, MZ, and King are already blocking App Store Search Ads on their own games Bigger brands leave space wide open
October 3, 2016 Look At Me App Store developers can start using Search Ads on October 5th to promote their games Appe details pricing structure and analytics package
September 6, 2016 Mobile Mavens Mobile developers react to iOS 10's Limit Ad Tracking changes Can the UA market cope?
August 30, 2016 Disruption Inbound Will iOS 10's Limit Ad Tracking destroy the mobile game UA market? Is Apple playing a long game?
August 9, 2016 Power Of Brands Why App Store Paid Search will reward developers with strong brand marketing Priori Data and Pocket Whale crunch some numbers
June 29, 2016 Blocked Channels How damaging will paid App Store search ads be for the discovery of indie games? Our Indie Mavens weigh in
June 20, 2016 Why search ads on the App Store just reinforce its status as a winner-takes-all marketplace Hannah Hastings on App Store discovery