May 9, 2019 Monetizer Mavens Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has? A new technique for all
April 3, 2019 Rethinking Paid Monetizer Mavens on what Apple Arcade needs to do to be successful A new way to play and pay
March 18, 2019 Existing Fans Game IP versus entertainment IP: Which is best for mobile games? We ask our Monetizer Mavens
February 26, 2019 The Road Ahead Monetizer Mavens discuss the future of innovation in the maturing mobile games sector Changing trends
April 13, 2016 Crowned Monetizer Mavens on the simple, sophisticated, genius, and extremely aggressive gacha monetisation (and retention) of Clash Royale Smart moves
December 1, 2015 Long-term Players Is a 200 basis point increase for Dawn of Titans' 30-day retention significant? Monetizer Mavens get numerate
November 11, 2015 Cart And Horse What's the correct order of Acquisition, Retention and Monetization for F2P games? Monetizer Mavens shuffle the pack
October 8, 2015 Different Strokes Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising Monetizer Mavens are nothing if not dynamic
September 29, 2015 Time To Get Paid A dollar for 8 hours of gameplay is tough math for developers Monetizer Mavens debate Amazon Underground
September 4, 2015 Catch 'em All Randomly Should western F2P designers be using more Gacha, Fusion and Collection mechanics? The Monetisation Mavens debate
July 15, 2015 Moba Or Moba$$$ Is Super Evil's longterm approach to Vainglory monetisation coherent? Our Monetizer Mavens look ahead
June 23, 2015 Shelter Or Shanty? Why the immediate success of Fallout Shelter can't be sustained Our Monetisation Mavens think long-term
June 3, 2015 Behavioural Types From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes? Monetizer Mavens ponder the power of labels
May 1, 2015 A Word From Our Sponsors Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization Monetizer Mavens go ad-funded
March 25, 2015 Swot The challenges and opportunities for Nintendo as it makes the great leap to mobile The Monetization Mavens consider the u-turn
March 17, 2015 Heart Of The Matter Forget monetisation - F2P success is all about retention and engagement Monetizer Mavens rethink their core
February 18, 2015 Long Game Why Kabam chose LTV over ARPDAU Monetizer Mavens on maximising F2P return
January 13, 2015 State Of Play When it comes to monetization in 2015, we have all the questions... Monetizer Mavens on the unknowns
December 29, 2014 Monetizer Mavens 2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change Future trends from the remembrance of things past
November 26, 2014 Monetizer Mavens Carrots and sticks: How F2P designers should balance wither and daily rewards Our Monetizer Mavens talk appointment gaming mechanics
October 30, 2014 Monetizer Mavens On F2P games' moral core, ability to unlock creative freedom and redistribute wealth Our Monetizer Mavens lead the fightback
September 30, 2014 Monetizer Mavens The power and potential of card-collection mechanics for F2P mobile games The Monetisation Maven ponder trumps and jokers
August 19, 2014 Monetizer Mavens Monetizer Mavens on their best games of 2014 so far Learning from the best
July 10, 2014 Monetizer Mavens On the balance F2P designers tread between encouraging players to pay and manipulation The Monetisation Maven ponder ethical boundaries
July 2, 2014 Monetizer Mavens What is the key area of monetisation in which most F2P games underperform? The Monetization Mavens debate low-hanging fruit
June 6, 2014 Monetizer Mavens Is there any place in the F2P designer's toolbox for energy-based economies? Fuel for thought
May 22, 2014 Monetizer Mavens Is the proliferation of in-game currencies confusing players? Introducing a new panel of experts