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PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

  • Podcast
Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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How localised experiences keeps Free Fire alive four years on Interview Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

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  • Pokémon GO
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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
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  • PUBG
  • Rules of Survival
  • Battle Royale
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

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  • India
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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PocketGamer.biz Week That Was: Apple get hacked, EA names the App Store as its biggest money spinner, and we go big on China Week that was Jul 27th, 2013

PocketGamer.biz Week That Was: Apple get hacked, EA names the App Store as its biggest money spinner, and we go big on China

How localised experiences keeps Free Fire alive four years on Interview Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

  • Singapore
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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
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  • Pokemon Home
Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
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How Nexon adapted KartRider Rush Plus for mobile Interview Jun 24th, 2021

How Nexon adapted KartRider Rush Plus for mobile

  • Japan
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Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest Hot Five Aug 29th, 2022

Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest

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Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
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The complete list of Netflix Games [UPDATE] A GLIMPSE OF GROWTH Jan 11th, 2023

The complete list of Netflix Games [UPDATE]

  • Netflix
BIG Stories of 2022 - The rise and fall of China’s mobile market 2022 HIGHLIGHTS Dec 28th, 2022

BIG Stories of 2022 - The rise and fall of China’s mobile market

  • China
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Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming STREAMING SINGULARITY Nov 17th, 2022

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

  • Apple Arcade
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Pocket Gamer Connects Jordan 2022 was our biggest show in the region yet – here’s what you missed! PGC JORDAN SUCCESS Nov 14th, 2022

Pocket Gamer Connects Jordan 2022 was our biggest show in the region yet – here’s what you missed!

  • MENA
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High potential for Egypt to become a gaming powerhouse COUNTRY OVERVIEW Nov 3rd, 2022

High potential for Egypt to become a gaming powerhouse

  • MENA
  • Region Focus: MENA
  • Egypt
Gaming begins to take off in Bahrain COUNTRY OVERVIEW Nov 3rd, 2022

Gaming begins to take off in Bahrain

  • MENA
  • Region Focus: MENA
  • Bahrain
Mobile gaming will need speed and capital to take off in Lebanon COUNTRY OVERVIEW Nov 3rd, 2022

Mobile gaming will need speed and capital to take off in Lebanon

  • MENA
  • Region Focus: MENA
  • Lebanon
The Financial Budget brings the spotlight to India’s gaming industry INSIGHT ON INDIA Feb 16th, 2022

The Financial Budget brings the spotlight to India’s gaming industry

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The complete list of Netflix Games [UPDATE] A GLIMPSE OF GROWTH Jan 11th, 2023

The complete list of Netflix Games [UPDATE]

  • Netflix
BIG Stories of 2022 - The rise and fall of China’s mobile market 2022 HIGHLIGHTS Dec 28th, 2022

BIG Stories of 2022 - The rise and fall of China’s mobile market

  • China
  • Copyright
Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Dragon Quest Walk
  • Uma Musume: Pretty Derby
  • Ni No Kuni
  • Rhythm Games
This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country THIS WEEK IN CHINA Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

  • China
  • Cloud
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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

  • China
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Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming STREAMING SINGULARITY Nov 17th, 2022

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

  • Apple Arcade
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  • Amazon Luna
  • Game streaming
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Mobile Legends is quietly out-grossing Arena of Valor in many countries FIGHT FIGHT FIGHT Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
How does Rules of Survival monetise? IAP INSPECTOR Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
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Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
  • Trends
  • EMEA
How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

  • Sponsored
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The art of adaptation. Game localisation gets taken to the next level at Babil Games PGC JORDAN Dec 5th, 2022

The art of adaptation. Game localisation gets taken to the next level at Babil Games

  • MENA
  • Pocket Gamer Connects
  • Region Focus: MENA
  • PGC Jordan
Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming STREAMING SINGULARITY Nov 17th, 2022

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

  • Apple Arcade
  • Xbox Game Pass
  • Amazon Luna
  • Game streaming
  • Google Stadia
  • GeForce Now
44 per cent of gamers respond to latency by quitting their games – what can we do to stop this? LAG KILLS Oct 24th, 2022

44 per cent of gamers respond to latency by quitting their games – what can we do to stop this?

  • Sponsored
  • Player Habits
  • latency
Collect Em All - From hyper to hybrid-casual hit GOTTA COLLECT EM ALL Oct 20th, 2022

Collect Em All - From hyper to hybrid-casual hit

  • Development
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  • Hypercasual
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The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index RETURN ON AD SPEND Oct 17th, 2022

The Ad Network Quickly Gaining Speed on the AppsFlyer Performance Index

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App Store Optimisation's increasing role in user acquisition OPTIMISE Sep 12th, 2022

App Store Optimisation's increasing role in user acquisition

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Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
  • Trends
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How localised experiences keeps Free Fire alive four years on LIVE AND KICKING Dec 15th, 2021

How localised experiences keeps Free Fire alive four years on

  • Singapore
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Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
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  • Anime
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How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

  • Sponsored
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Yuki Furukawa discusses the development and success of Dragon Quest Builders' mobile port DRAGON QUEST BUILDERS Aug 15th, 2022

Yuki Furukawa discusses the development and success of Dragon Quest Builders' mobile port

  • Dragon Quest
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How did Cristiano Ronaldo appear in Garena Free Fire? SOCCER STAR Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

  • Sponsored
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Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile ART FANTASY Mar 16th, 2017

Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile

  • Japan
  • Art Style
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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

  • China
  • Android
  • Sponsored
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NetEase to disband Shanghai team following breakup with Blizzard NETEASE X BLIZZARD Jan 16th, 2023

NetEase to disband Shanghai team following breakup with Blizzard

  • China
  • Licensing
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China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba BEIJING’S GOLDEN TICKET Jan 13th, 2023

China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba

  • China
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Blizzard reportedly enters final stage of negotiations with its new Chinese partner A NEW PARTNERSHIP Jan 12th, 2023

Blizzard reportedly enters final stage of negotiations with its new Chinese partner

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NetEase included in 2022’s Dow Jones sustainability indeces SUSTAINABILITY GAMING Jan 9th, 2023

NetEase included in 2022’s Dow Jones sustainability indeces

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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
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NetEase and Tencent to resurrect discontinued games CHINA GAMING MARKET Jan 6th, 2023

NetEase and Tencent to resurrect discontinued games

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MAGES chairman and director steps down following $4.7 million loss TROUBLE FOR MAGES? Jan 4th, 2023

MAGES chairman and director steps down following $4.7 million loss

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Tencent predicted to bounce back in 2023 ARE TENCENT’S TROUBLES OVER? Jan 3rd, 2023

Tencent predicted to bounce back in 2023

  • China
  • Layoffs
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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
NetEase and Tencent to resurrect discontinued games CHINA GAMING MARKET Jan 6th, 2023

NetEase and Tencent to resurrect discontinued games

  • China
NetEase to disband Shanghai team following breakup with Blizzard NETEASE X BLIZZARD Jan 16th, 2023

NetEase to disband Shanghai team following breakup with Blizzard

  • China
  • Licensing
  • Partnership
Blizzard reportedly enters final stage of negotiations with its new Chinese partner A NEW PARTNERSHIP Jan 12th, 2023

Blizzard reportedly enters final stage of negotiations with its new Chinese partner

  • China
  • Licensing
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China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba BEIJING’S GOLDEN TICKET Jan 13th, 2023

China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba

  • China
  • Regulations
Tencent predicted to bounce back in 2023 ARE TENCENT’S TROUBLES OVER? Jan 3rd, 2023

Tencent predicted to bounce back in 2023

  • China
  • Layoffs
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Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July SENSOR TOWER Aug 15th, 2019

Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July

  • Downloads
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FIFA Mobile enjoyed a 92% increase in downloads in South East Asia SEA MARKET Dec 16th, 2022

FIFA Mobile enjoyed a 92% increase in downloads in South East Asia

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Hyper Games Conference Global Edition 2023

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Feb 2nd - 3rd 2023

Hyper Games Conference Global Edition 2023

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Baltic Dev Days 2023

Kiel, Germany

Feb 4th - 10th 2023

Yorkshire Games Festival 2023

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Steam Next Fest 2023

Online Event,

Feb 6th - 9th 2023

LEAP Tech Conference 2023

Saudi Arabia

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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

  • Mavens
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  • Indian Mavens
  • Monetisation Design
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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

  • Investment
  • Acquisition
  • MENA
  • Saudi Arabia
Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

  • Acquisition
  • Merger
Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

  • Investment
Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

  • Investment
  • Acquisition
  • Deal
Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

  • Investment
  • Seed Round
Xterio game publisher and developer raises $40M for mobile Web3 games SERIES A Sep 6th, 2022

Xterio game publisher and developer raises $40M for mobile Web3 games

  • Investment
  • Funding
  • Series A
Embracer finalises acquisition of Square Enix assets ACQUISITION FINALISED Aug 30th, 2022

Embracer finalises acquisition of Square Enix assets

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Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

  • Market
  • Sponsored
  • data.ai Series
  • Market Analysis
$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market? BILLIONS AND BEYOND Dec 7th, 2022

$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?

  • Data
  • Sponsored
  • data.ai Series
  • Market Analysis
Can mobile games weather the economic downturn? STRENGTH IN NUMBERS Nov 11th, 2022

Can mobile games weather the economic downturn?

  • Sponsored
  • Economy
  • Global Trends
  • data.ai Series
The world’s top 10 game companies made $126 billion in 2021 from software, with mobile leading the charge MOBILE DOMINANCE Oct 31st, 2022

The world’s top 10 game companies made $126 billion in 2021 from software, with mobile leading the charge

  • Market Share
Hypercasual games dominate Japan’s charts by installs, but struggle to engage players JAPANESE MARKET Oct 31st, 2022

Hypercasual games dominate Japan’s charts by installs, but struggle to engage players

  • Japan
  • Market
  • Downloads
  • Casual
  • RPG
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Genshin Impact scaling beyond mobile highlighted as defining industry milestone in Niko Partners' Gametech report REPORT Oct 27th, 2022

Genshin Impact scaling beyond mobile highlighted as defining industry milestone in Niko Partners' Gametech report

  • Report
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  • Gametech
China’s gaming market decreases 19.1% quarter-on-quarter CHINESE GAMING MARKET Oct 25th, 2022

China’s gaming market decreases 19.1% quarter-on-quarter

  • China
  • Regulation
  • Report
  • mobile gaming
Domination and subgenre - finding your niche in the global mobile market BREAK ON THROUGH Sep 30th, 2022

Domination and subgenre - finding your niche in the global mobile market

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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 4,829,995

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,043,760

Number of Active Publishers in the US App Store: 1,405,542

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,016,883 active)
  2. Business (485,797 active)
  3. Education (418,698 active)
  4. Lifestyle (413,532 active)
  5. Utilities (309,723 active)
Details
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MENA Game
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Company Profile

AppLovin

Ad Agency
www.pocketgamer.biz/company/13164/applovin/
Company Profile Company Coverage
Last Updated: Aug 24th, 2021
  • Website
    https://www.applovin.com/

About

Description

AppLovin is a mobile app technology platform with team members around the world.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.

Accolades

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2020

The Top 50 Mobile Game Makers of 2020

Company Coverage

pgbiz AppLovin swaps $1.4 billion sale to Orient Hontai Capital for $841 million debt investment News Nov 22nd, 2017

AppLovin swaps $1.4 billion sale to Orient Hontai Capital for $841 million debt investment

pgbiz Why in-game events are the best way to revitalise your mobile game Comment & Opinion Sep 21st, 2017

Why in-game events are the best way to revitalise your mobile game

pgbiz The Western mobile developer’s checklist for launching in Japan Comment & Opinion Jun 16th, 2017

The Western mobile developer’s checklist for launching in Japan

pgbiz The lean approach to game development Comment & Opinion May 31st, 2017

The lean approach to game development

pgbiz The ascendance of hyper-casual part three: The opportunity Comment & Opinion Apr 28th, 2017

The ascendance of hyper-casual part three: The opportunity

pgbiz The ascendance of hyper-casual part two: What defines the genre? Comment & Opinion Mar 29th, 2017

The ascendance of hyper-casual part two: What defines the genre?

pgbiz The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres Comment & Opinion Mar 9th, 2017

The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres

pgbiz 93% of all mobile gaming ad spend went on video ads in Q4 2016 News Mar 9th, 2017

93% of all mobile gaming ad spend went on video ads in Q4 2016

pgbiz 6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy Comment & Opinion Oct 26th, 2016

6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy

pgbiz The indie game developers guide to user acquisition Comment & Opinion Sep 28th, 2016

The indie game developers guide to user acquisition

pgbiz Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin News Sep 26th, 2016

Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin

pgbiz AppLovin first to announce an SDK for in-app ads on Apple TV News Nov 5th, 2015

AppLovin first to announce an SDK for in-app ads on Apple TV

pgbiz AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention Chart of the Week May 21st, 2015

AppsFlyer crowns AppLovin as best iOS ad network based on 1-, 7- and 30-day retention

pgbiz Why it pays to pay attention to retention Comment & Opinion Dec 4th, 2014

Why it pays to pay attention to retention

pgbiz Mobile's Moneyball moment: Thinking beyond the install Comment & Opinion Nov 6th, 2014

Mobile's Moneyball moment: Thinking beyond the install

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NetEase to disband Shanghai team following breakup with Blizzard News Jan 16th, 2023

NetEase to disband Shanghai team following breakup with Blizzard

China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba News Jan 13th, 2023

China takes steps to tighten grip on tech by acquiring 'golden shares' in Tencent and Alibaba

Blizzard reportedly enters final stage of negotiations with its new Chinese partner News Jan 12th, 2023

Blizzard reportedly enters final stage of negotiations with its new Chinese partner

NetEase included in 2022’s Dow Jones sustainability indeces News Jan 9th, 2023

NetEase included in 2022’s Dow Jones sustainability indeces

NetEase acquires Halo Infinite co-developer Skybox Labs News Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

The complete list of Netflix Games [UPDATE] Feature Jan 11th, 2023

The complete list of Netflix Games [UPDATE]

BIG Stories of 2022 - The rise and fall of China’s mobile market Feature Dec 28th, 2022

BIG Stories of 2022 - The rise and fall of China’s mobile market

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming Feature Nov 17th, 2022

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

Pocket Gamer Connects Jordan 2022 was our biggest show in the region yet – here’s what you missed! Feature Nov 14th, 2022

Pocket Gamer Connects Jordan 2022 was our biggest show in the region yet – here’s what you missed!

High potential for Egypt to become a gaming powerhouse Feature Nov 3rd, 2022

High potential for Egypt to become a gaming powerhouse

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Taipei Game Show 2023

Taipei City, Taiwan, Province Of China

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