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PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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  • Indie Mavens
How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
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  • PUBG
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How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success? The Charticle Apr 2nd, 2019

Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success?

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  • Charticle
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Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
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  • Australia
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The complete list of Netflix Games A GLIMPSE OF GROWTH Mar 22nd, 2023

The complete list of Netflix Games

  • Netflix
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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PG.biz Podcast – Unravelling the alchemy of user acquisition PODCAST Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

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PocketGamer.biz Podcast: The art of a successful game launch LISTEN LEARN LOVE Feb 9th, 2023

PocketGamer.biz Podcast: The art of a successful game launch

  • Localisation
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BIG Stories of 2022 - The rise and fall of China’s mobile market 2022 HIGHLIGHTS Dec 28th, 2022

BIG Stories of 2022 - The rise and fall of China’s mobile market

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Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming STREAMING SINGULARITY Nov 17th, 2022

Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming

  • Apple Arcade
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
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The complete list of Netflix Games A GLIMPSE OF GROWTH Mar 22nd, 2023

The complete list of Netflix Games

  • Netflix
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Dragon Quest Walk
  • Uma Musume: Pretty Derby
  • Ni No Kuni
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
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This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country THIS WEEK IN CHINA Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

  • China
  • Cloud
  • Animal Crossing
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Mobile Legends is quietly out-grossing Arena of Valor in many countries FIGHT FIGHT FIGHT Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
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Coming on leaps and bounds: the making of Bean Dreams BOUNCING BEAN Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
  • Making Of
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  • Melbourne
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Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

  • Live Ops
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
  • Strategy
  • mobile gaming
  • App Stores
  • web stores
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
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  • EMEA
How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

  • Sponsored
  • Inspiration
  • Hypercasual
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The art of adaptation. Game localisation gets taken to the next level at Babil Games PGC JORDAN Dec 5th, 2022

The art of adaptation. Game localisation gets taken to the next level at Babil Games

  • MENA
  • Pocket Gamer Connects
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  • PGC Jordan
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

  • Live Ops
  • Features
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Should indie developers release their games in Asia? INDIE MAVENS Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
  • Making Of
  • Anime
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
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  • mobile gaming
  • App Stores
  • web stores
How did Cristiano Ronaldo appear in Garena Free Fire? SOCCER STAR Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

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Indian Pokémon Unite tournament boast biggest prize pool ever POKEMON POWER Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

  • India
  • Competition
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Nazara CEO: Indian market playing catch up with game monetisation INDIAN MARKET Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

  • Real-money
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Tencent’s revenue increased 0.5% year-on-year in Q4 2022 TENCENT FINANCIALS Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

  • Financials
NetEase launches first pilot server for Infinite Lagrange NEW FEATURES Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

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49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
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Tencent brings smash hit Merge Mansion to China in raft of new licences LICENCES & INTERNATIONAL RELEASES Mar 21st, 2023

Tencent brings smash hit Merge Mansion to China in raft of new licences

  • China
  • Match-3
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Persona: The Phantom X available for pre-order in China IT’S SHOWTIME Mar 17th, 2023

Persona: The Phantom X available for pre-order in China

  • China
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NetEase launches Exptional Global label for international releases NEW LABEL Mar 16th, 2023

NetEase launches Exptional Global label for international releases

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Tencent brings smash hit Merge Mansion to China in raft of new licences LICENCES & INTERNATIONAL RELEASES Mar 21st, 2023

Tencent brings smash hit Merge Mansion to China in raft of new licences

  • China
  • Match-3
  • International
  • licencing freeze
  • Merge
  • Game licences
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
  • Report
Tencent’s revenue increased 0.5% year-on-year in Q4 2022 TENCENT FINANCIALS Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

  • Financials
NetEase launches first pilot server for Infinite Lagrange NEW FEATURES Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

  • Strategy
Nazara CEO: Indian market playing catch up with game monetisation INDIAN MARKET Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

  • Real-money
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Indian Pokémon Unite tournament boast biggest prize pool ever POKEMON POWER Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

  • India
  • Competition
  • Esports
  • Pokemon Unite
  • Pokémon Unite
  • tournament
NetEase launches Exptional Global label for international releases NEW LABEL Mar 16th, 2023

NetEase launches Exptional Global label for international releases

  • Publishing
  • Onmyoji
  • The Lord of the Rings
  • Dead by Daylight
Persona: The Phantom X available for pre-order in China IT’S SHOWTIME Mar 17th, 2023

Persona: The Phantom X available for pre-order in China

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Apr 5th 2023

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London Developer Conference 2023

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Apr 1st - 9th 2023

Now Play This 2023

London, UK

Apr 1st 2023

Slovenia Games Conference 2023

Ljubljana, Slovenia

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Berlin, Germany

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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

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  • Indian Mavens
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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
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Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

  • Investment
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Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

  • Acquisition
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Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

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Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

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Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

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Xterio game publisher and developer raises $40M for mobile Web3 games SERIES A Sep 6th, 2022

Xterio game publisher and developer raises $40M for mobile Web3 games

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  • Series A
Embracer finalises acquisition of Square Enix assets ACQUISITION FINALISED Aug 30th, 2022

Embracer finalises acquisition of Square Enix assets

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49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Boost your ad strategy in 2023 with Appodeal's new insights report BOOST YOUR AD STRATEGY Mar 7th, 2023

Boost your ad strategy in 2023 with Appodeal's new insights report

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Mobile games generated 75% of NCSoft sales revenue in 2022 NCSOFT FINANCIALS Feb 15th, 2023

Mobile games generated 75% of NCSoft sales revenue in 2022

  • Financials
Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

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$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market? BILLIONS AND BEYOND Dec 7th, 2022

$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?

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Can mobile games weather the economic downturn? STRENGTH IN NUMBERS Nov 11th, 2022

Can mobile games weather the economic downturn?

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The world’s top 10 game companies made $126 billion in 2021 from software, with mobile leading the charge MOBILE DOMINANCE Oct 31st, 2022

The world’s top 10 game companies made $126 billion in 2021 from software, with mobile leading the charge

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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
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Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 4,839,510

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,053,275

Number of Active Publishers in the US App Store: 1,410,211

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,018,404 active)
  2. Business (486,654 active)
  3. Education (419,587 active)
  4. Lifestyle (414,154 active)
  5. Utilities (310,793 active)
Details
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Company Profile

AppsFlyer

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www.pocketgamer.biz/company/8762/appsflyer/
Company Profile Company Coverage
Last Updated: Nov 14th, 2019
  • Website
    http://www.appsflyer.com/
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    https://twitter.com/appsflyer
  • Facebook
    https://www.facebook.com/AppsFlyer

About

Description

obile Apps Installation Referral & Conversion Tracking Service

Company Coverage

pgbiz Speaker Spotlight: AppsFlyer's Paul Wright Interview Jan 19th, 2019

Speaker Spotlight: AppsFlyer's Paul Wright

pgbiz AppsFlyer claims the app ad market will hit $64 billion by 2020 News Dec 24th, 2018

AppsFlyer claims the app ad market will hit $64 billion by 2020

pgbiz Report: There's been an 80 per cent rise in Western game installs in East Asia News Dec 13th, 2018

Report: There's been an 80 per cent rise in Western game installs in East Asia

pgbiz Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue News Oct 19th, 2018

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue

pgbiz Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up News Oct 2nd, 2018

Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up

pgbiz Three out of 10 apps uninstalled after 30 days News May 16th, 2018

Three out of 10 apps uninstalled after 30 days

pgbiz Mobile app fraud reached up to $800 million in Q1 2018 News Apr 4th, 2018

Mobile app fraud reached up to $800 million in Q1 2018

pgbiz Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI News Feb 22nd, 2018

Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI

pgbiz Non-organic mobile game installs have grown 3.4% since Q3 2016 News Nov 16th, 2017

Non-organic mobile game installs have grown 3.4% since Q3 2016

pgbiz App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017 News Oct 24th, 2017

App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017

pgbiz AppsFlyer launches mobile marketing app for advertisers on the go News Jun 13th, 2017

AppsFlyer launches mobile marketing app for advertisers on the go

pgbiz Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23 News Apr 27th, 2017

Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23

pgbiz 93% of all mobile gaming ad spend went on video ads in Q4 2016 News Mar 9th, 2017

93% of all mobile gaming ad spend went on video ads in Q4 2016

pgbiz Facebook remains the top driver of game installs on Android and iOS News Feb 23rd, 2017

Facebook remains the top driver of game installs on Android and iOS

pgbiz Only 5% of mobile app users remain active after 30 days News Feb 14th, 2017

Only 5% of mobile app users remain active after 30 days

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Indian Pokémon Unite tournament boast biggest prize pool ever News Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

Nazara CEO: Indian market playing catch up with game monetisation News Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

Tencent’s revenue increased 0.5% year-on-year in Q4 2022 News Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

NetEase launches first pilot server for Infinite Lagrange News Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

49% of China’s gamers play on their phones News Mar 21st, 2023

49% of China’s gamers play on their phones

The complete list of Netflix Games Feature Mar 22nd, 2023

The complete list of Netflix Games

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault Feature Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

Seven ways mobile games can make the most of direct–to-consumer strategies Feature Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

Flexion's Jens Lauritzson on why you should consider alternative app stores Feature Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

PG.biz Podcast – Unravelling the alchemy of user acquisition Feature Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

Events

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Pocket Gamer Mobile Games Awards 2023

London , UK

May 16th - 17th 2023

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Seattle, USA

Jun 21st - 22nd 2023

Dubai GameExpo Summit 2023

Dubai , United Arab Emirates

Mar 27th - 29th 2023

Digital Gaming India Expo 2023

Delhi, India

Mar 29th - Apr 8th 2023

London Games Festival 2023

London, UK

Mar 30th - Apr 1st 2023

WASD Live 2023

London, UK

Digital Gaming India Expo 2023 Asia Mar 27th
London Games Festival 2023 Europe Mar 29th
WASD Live 2023 Europe Mar 30th
London Developer Conference 2023 Europe Mar 30th
Now Play This 2023 Europe Apr 1st
Slovenia Games Conference 2023 Europe Apr 1st
Game Developers ♥️ Berlin Europe Apr 5th
Global Games Pitch 2023 Apr 5th
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