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PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
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How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
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  • PUBG
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How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

  • Analytics
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  • India
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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

  • Hot Five
How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
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  • PUBG
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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
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Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success? The Charticle Apr 2nd, 2019

Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success?

  • China
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  • Charticle
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Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
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Game Analysis: Taking a deep dive into the world Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world Frozen City

  • Gameplay
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The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
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The complete list of Netflix Games A GLIMPSE OF GROWTH Mar 22nd, 2023

The complete list of Netflix Games

  • Netflix
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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PG.biz Podcast – Unravelling the alchemy of user acquisition PODCAST Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

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PocketGamer.biz Podcast: The art of a successful game launch LISTEN LEARN LOVE Feb 9th, 2023

PocketGamer.biz Podcast: The art of a successful game launch

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The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
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  • Clash Heroes
  • Everdale
The complete list of Netflix Games A GLIMPSE OF GROWTH Mar 22nd, 2023

The complete list of Netflix Games

  • Netflix
Game Analysis: Taking a deep dive into the world Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world Frozen City

  • Gameplay
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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Dragon Quest Walk
  • Uma Musume: Pretty Derby
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  • Rhythm Games
This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country THIS WEEK IN CHINA Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

  • China
  • Cloud
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PocketGamer.biz Podcast: The art of a successful game launch LISTEN LEARN LOVE Feb 9th, 2023

PocketGamer.biz Podcast: The art of a successful game launch

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Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
  • Strategy
  • mobile gaming
  • App Stores
  • web stores
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
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How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

  • Sponsored
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The art of adaptation. Game localisation gets taken to the next level at Babil Games PGC JORDAN Dec 5th, 2022

The art of adaptation. Game localisation gets taken to the next level at Babil Games

  • MENA
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

  • Live Ops
  • Features
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Malaysia snapshot: Mobile Legends extends its lead MOBILE GAME TRENDS May 11th, 2018

Malaysia snapshot: Mobile Legends extends its lead

  • Trends
  • Malaysia
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Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
  • Making Of
  • Anime
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A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye DECODING DESIGN Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

  • IAP
  • Monetisation
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How did Cristiano Ronaldo appear in Garena Free Fire? SOCCER STAR Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

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NetEase Games enters the world of animation with Anici Anime NETEASE ANIME Mar 28th, 2023

NetEase Games enters the world of animation with Anici Anime

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Indian Pokémon Unite tournament boast biggest prize pool ever POKEMON POWER Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

  • India
  • Competition
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Nazara CEO: Indian market playing catch up with game monetisation INDIAN MARKET Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

  • Real-money
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Tencent’s revenue increased 0.5% year-on-year in Q4 2022 TENCENT FINANCIALS Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

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NetEase launches first pilot server for Infinite Lagrange NEW FEATURES Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

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49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
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Tencent brings smash hit Merge Mansion to China in raft of new licences LICENCES & INTERNATIONAL RELEASES Mar 21st, 2023

Tencent brings smash hit Merge Mansion to China in raft of new licences

  • China
  • Match-3
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  • licencing freeze
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Persona: The Phantom X available for pre-order in China IT’S SHOWTIME Mar 17th, 2023

Persona: The Phantom X available for pre-order in China

  • China
  • Japan
  • RPG
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Super success: Hay Day hits the top of the charts in Japan Oct 22nd, 2013

Super success: Hay Day hits the top of the charts in Japan

Nazara CEO: Indian market playing catch up with game monetisation INDIAN MARKET Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

  • Real-money
  • India
Indian Pokémon Unite tournament boast biggest prize pool ever POKEMON POWER Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

  • India
  • Competition
  • Esports
  • Pokemon Unite
  • Pokémon Unite
  • tournament
NetEase Games enters the world of animation with Anici Anime NETEASE ANIME Mar 28th, 2023

NetEase Games enters the world of animation with Anici Anime

  • Japan
  • Anime
NetEase launches first pilot server for Infinite Lagrange NEW FEATURES Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

  • Strategy
Tencent’s revenue increased 0.5% year-on-year in Q4 2022 TENCENT FINANCIALS Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

  • Financials
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
  • Report
Tencent brings smash hit Merge Mansion to China in raft of new licences LICENCES & INTERNATIONAL RELEASES Mar 21st, 2023

Tencent brings smash hit Merge Mansion to China in raft of new licences

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  • Match-3
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Apr 1st - 9th 2023

Now Play This 2023

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Global Games Pitch 2023

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Pocket Gamer Connects Helsinki 2023

Helsinki, Finland

Mar 29th - Apr 8th 2023

London Games Festival 2023

London, UK

Mar 30th - Apr 1st 2023

WASD Live 2023

London, UK

Apr 1st 2023

Slovenia Games Conference 2023

Ljubljana, Slovenia

Apr 1st - 9th 2023

Now Play This 2023

London, UK

Apr 5th 2023

Game Developers ♥️ Berlin

Berlin, Germany

Apr 5th - 6th 2023

Global Games Pitch 2023

Online Event,

Apr 7th - 10th 2023

Insomnia Gaming Festival 2023

Birmingham, UK

Apr 11th - 14th 2023

Foundations of Digital Games 2023

Lisbon, Portugal

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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
  • case study
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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

  • Mavens
  • India
  • Indian Mavens
  • Monetisation Design
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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

  • Investment
  • Acquisition
  • MENA
  • Saudi Arabia
Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

  • Acquisition
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Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

  • Investment
Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

  • Investment
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Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

  • Investment
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Xterio game publisher and developer raises $40M for mobile Web3 games SERIES A Sep 6th, 2022

Xterio game publisher and developer raises $40M for mobile Web3 games

  • Investment
  • Funding
  • Series A
Embracer finalises acquisition of Square Enix assets ACQUISITION FINALISED Aug 30th, 2022

Embracer finalises acquisition of Square Enix assets

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Game Analysis: Taking a deep dive into the world Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world Frozen City

  • Gameplay
  • Analysis
  • Frozen City
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
  • Report
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Boost your ad strategy in 2023 with Appodeal's new insights report BOOST YOUR AD STRATEGY Mar 7th, 2023

Boost your ad strategy in 2023 with Appodeal's new insights report

  • Advertising
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Mobile games generated 75% of NCSoft sales revenue in 2022 NCSOFT FINANCIALS Feb 15th, 2023

Mobile games generated 75% of NCSoft sales revenue in 2022

  • Financials
Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

  • Market
  • Sponsored
  • data.ai Series
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$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market? BILLIONS AND BEYOND Dec 7th, 2022

$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?

  • Data
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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 4,840,185

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,053,950

Number of Active Publishers in the US App Store: 1,410,538

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,018,495 active)
  2. Business (486,715 active)
  3. Education (419,661 active)
  4. Lifestyle (414,197 active)
  5. Utilities (310,868 active)
Details
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Company Profile

AppLift GmbH

Publisher, Service Provider
www.pocketgamer.biz/company/8789/applift-gmbh/
Company Profile Company Coverage
Last Updated: Oct 3rd, 2018
  • Website
    http://www.applift.com
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    http://twitter.com/applift
  • Facebook
    http://www.facebook.com/hitfox.applift

About

Description

AppLift is the first marketing platform exclusively dedicated to mobile games. We connect mobile games advertisers looking to acquire users at a low cost with publishers willing to efficiently monetize their mobile traffic.

Company Coverage

pgbiz Applift rebrands to focus on UA and retargeting News Oct 3rd, 2018

Applift rebrands to focus on UA and retargeting

pgbiz 2018 mobile advertising trends to watch: Playables and interactive ads Comment & Opinion Jan 17th, 2018

2018 mobile advertising trends to watch: Playables and interactive ads

pgbiz Global mobile game revenues expected to hit $64.9 billion in 2020 News Jun 26th, 2017

Global mobile game revenues expected to hit $64.9 billion in 2020

pgbiz Why retargeting is the new user acquisition for mobile games Comment & Opinion Jun 9th, 2017

Why retargeting is the new user acquisition for mobile games

pgbiz How to choose the perfect partner to make your game a success Video Nov 3rd, 2016

How to choose the perfect partner to make your game a success

pgbiz User acquisition experts talk about the "new wave" of UA News Jan 18th, 2016

User acquisition experts talk about the "new wave" of UA

pgbiz Video: Industry experts discuss the high quality high spend dilemma of UA News Nov 19th, 2015

Video: Industry experts discuss the high quality high spend dilemma of UA

pgbiz AppLift unveils AppLift Labs to innovate ad tech Job News Oct 14th, 2015

AppLift unveils AppLift Labs to innovate ad tech

pgbiz AppLift India on making the most of your paid advertising News Sep 7th, 2015

AppLift India on making the most of your paid advertising

pgbiz AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative Interview Apr 9th, 2015

AppLift CEO Tim Koschella on the rise of native ads, the holistic use of data, and new investment PubNative

pgbiz AppLift opens offices in Beijing, Tokyo and Delhi News Mar 31st, 2015

AppLift opens offices in Beijing, Tokyo and Delhi

pgbiz Indies need to create a great story around their games, says AppLift's Michael Puriz Interview Nov 25th, 2014

Indies need to create a great story around their games, says AppLift's Michael Puriz

pgbiz AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million News Jul 8th, 2014

AppLift funds API-based customisable native ad platform PubNative to tune of 'x' million

pgbiz Applift: Publishers must strive to keep incentivised advertising alive Interview Jul 1st, 2014

Applift: Publishers must strive to keep incentivised advertising alive

pgbiz PG Connects Speaker Spotlight: Jean-Philippe Decka, AppLift Interview May 30th, 2014

PG Connects Speaker Spotlight: Jean-Philippe Decka, AppLift

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NetEase Games enters the world of animation with Anici Anime News Mar 28th, 2023

NetEase Games enters the world of animation with Anici Anime

Indian Pokémon Unite tournament boast biggest prize pool ever News Mar 27th, 2023

Indian Pokémon Unite tournament boast biggest prize pool ever

Nazara CEO: Indian market playing catch up with game monetisation News Mar 27th, 2023

Nazara CEO: Indian market playing catch up with game monetisation

Tencent’s revenue increased 0.5% year-on-year in Q4 2022 News Mar 23rd, 2023

Tencent’s revenue increased 0.5% year-on-year in Q4 2022

NetEase launches first pilot server for Infinite Lagrange News Mar 23rd, 2023

NetEase launches first pilot server for Infinite Lagrange

Game Analysis: Taking a deep dive into the world Frozen City Feature Mar 31st, 2023

Game Analysis: Taking a deep dive into the world Frozen City

The hyper-casual landscape in 2023: Trends and insights for developers Feature Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

The complete list of Netflix Games Feature Mar 22nd, 2023

The complete list of Netflix Games

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault Feature Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

Seven ways mobile games can make the most of direct–to-consumer strategies Feature Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

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Dubai , United Arab Emirates

Mar 29th - Apr 8th 2023

London Games Festival 2023

London, UK

Mar 30th - Apr 1st 2023

WASD Live 2023

London, UK

Apr 1st 2023

Slovenia Games Conference 2023

Ljubljana, Slovenia

London Games Festival 2023 Europe Mar 29th
WASD Live 2023 Europe Mar 30th
Slovenia Games Conference 2023 Europe Apr 1st
Now Play This 2023 Europe Apr 1st
Game Developers ♥️ Berlin Europe Apr 5th
Global Games Pitch 2023 Apr 5th
Insomnia Gaming Festival 2023 Europe Apr 7th
Foundations of Digital Games 2023 Europe Apr 11th
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