Similar in scope to recent research from Swrve, Chinese mobile analytics outfit TalkingData has been considering mobile gamers.
According to TechNode, TalkingData reckons that 96 percent of China's 550 million active smart devices have at least one game installed.
That's not a big surprise as the OEMs selling Android devices typically have games pre-installed on their devices.
On the up
Where things get more interesting is the news that TalkingData reckons that the group of mobile games who play for more than 1 hour per day has jumped from 9 percent at the start of 2013 to 28 percent by Q4 2013.
Of course, it's Android that remains the main platform for mobile gaming, with a marketshare of 71 percent over iOS in terms of device numbers.
However, when looking at revenue, TalkingData reckons the Android-iOS split is 50.3 percent to 44 3 percent, with feature phones accounting for the remaining 5.5 percent.
Around 10 percent of Chinese mobile gamers become paying users in 2013; that's up five-fold during the year in terms of absolute numbers.