AppFlood adds Bidstalk to its China-focused RBT ad exchange

Bidstalk gains China, AppFlood gains global inventory

Date Type Companies involved Size
July 3rd, 2014 partnership AppFlood
Not disclosed
AppFlood adds Bidstalk to its China-focused RBT ad exchange

Chinese-based mobile ad exchange AppFlood has announced a partnership with Bidstalk.

Headquartered in Singapore, Bitstalk's white label mobile DSP solution and ad server enables clients to place highly targeted ads on premium mobile apps and games.

Since its launch in February 2014, it's already processing more than 10 billion bids daily.

East meets West

The deal is one of many that AppFlood has been rolling out, notably to enable global companies to access the fast-growing Chinese smartphone market thanks to its RTB mobile ad exchange.

"By partnering with Bidstalk, we have not only increased AppFlood's global reach, but Bidstalk's customers will now be able to deliver truly global campaigns thanks to our ability to connect than to this rapidly growing Chinese mobile audience," said AppFlood's GM EMEA Chris Hanage.

"We've seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood's RTB platform will help us meet that demand," added Bidstalk's CMO Vipul Jain.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.