Chinese-based mobile ad exchange AppFlood has announced a partnership with Bidstalk.
Headquartered in Singapore, Bitstalk's white label mobile DSP solution and ad server enables clients to place highly targeted ads on premium mobile apps and games.
Since its launch in February 2014, it's already processing more than 10 billion bids daily.
East meets West
The deal is one of many that AppFlood has been rolling out, notably to enable global companies to access the fast-growing Chinese smartphone market thanks to its RTB mobile ad exchange.
"By partnering with Bidstalk, we have not only increased AppFlood's global reach, but Bidstalk's customers will now be able to deliver truly global campaigns thanks to our ability to connect than to this rapidly growing Chinese mobile audience," said AppFlood's GM EMEA Chris Hanage.
"We've seen a significant increase in demand for Asian inventory from our advertising partners, and AppFlood's RTB platform will help us meet that demand," added Bidstalk's CMO Vipul Jain.