Previously known as SupersonicAds, Supersonic has announced it’s closed a $15 million Series B investment round.
The round was led by one of China’s largest VC firms SAIF Partners, which is a new investor in the company.
Existing investor Greylock Partners also participated.
This round takes Supersonic’s total investment to $23.2 million.
It’s getting bigger
The funds will be used to fuel the in-app monetisation and UA platform company’s growth, particularly in the APAC region, where it expects to have opened offices in Beijing, Tokyo and Bangalore by the end of Q3.
It also expects to hire around 100 new staff by the end of 2014, bringing its headcount to 250.
Supersonic says its annual revenue run rate is currently on track to break the $100 million barrier.
“We are significantly expanding our engineering and data teams to build user targeting capabilities on mobile,” said Gil Shoham, Supersonic’s CEO.
“Working closely and experimenting with app developers and marketers over the past few years, we have identified several interesting opportunities that we believe will significantly improve user acquisition effectiveness and ROI.
“We view this investment as an opportunity to reach our aggressive growth goals over the next 18 months.
"By taking strategic investments from one of the most successful venture capital firms in China, as well as our existing investors, we believe we have secured the best possible outcome in the region.”