Deal

Smaato closes $25 million investment; expanding in Indonesia and Singapore

RTB outfit bids up

Date Type Companies involved Size
August 5th, 2014 investment Singapore Press Holdings
Smaato
$25m
Smaato closes $25 million investment; expanding in Indonesia and Singapore

Mobile real-time bidding ad exchange Smaato has announced a $25 million funding round.

Singapore Press Holdings joins the company as a strategic investor, alongside Aeris Capital, EDBI and other existing shareholders.

SPH says it will use Smaato's programmatic technology to automate its direct sales relationships with premium brand advertisers through a custom Private Exchange.

As for Smaato, it will use the funding to continue development of its mobile ad exchange and ad serving platform.

It's also pushing into the Indonesian market thanks to a partnership with Indosat, the country's second largest wireless carrier.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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