ChinaJoy or China Digital Entertainment Expo & Conference is a digital entertainment expo held annually in Shanghai, China.

It is the largest gaming and digital entertainment exhibition held in China and Asia.

Styled after the Tokyo Game Show in Japan, ChinaJoy is designed to be another top event in global game industry.

It is meant to strengthen domestic game supervision, actively regulate the markets of electronics and internet publications, rigorously fight against piracy in order to encourage and support legal game products, and establish a platform for the comprehensive development of Chinese electronics products.