The Big Indie Pitch @ ChinaJoy 2017 sponsored by iDreamSky (中文/英语)
Jul 28th - 28th 2017

The Big Indie Pitch @ ChinaJoy 2017 sponsored by iDreamSky (中文/英语)

Shanghai, China

Sponsored by

Date & Times: Friday, July 28th - 28th 2017
6pm to 9pm
Location: Shanghai, China
Region: Asia
Expected Size: 100 – 250
Target Audience: Developers, Indie Developers, Creatives, Recruitment, C-Level, Marketing, Consumers, Students, Investors, Publishers, Ad Companies, Media, YouTubers / Streamers
Event Type: Networking
Featured Platforms: iOS, Android, Windows Phone, Handheld Console, Wearables, Virtual Reality, Augmented Reality, Augmented R

Leading media outlets such as Pocket Gamer from east and west are coming together with co-organiser CiGA and sponsor partners iDreamSky to uncover some of the best indie developers from China and beyond and help them on their way to stardom!

So, come join us for networking and pitching in one of the most undiscovered and exciting markets on the planet, as we once again put the spotlight on some of the world's best indie developers.

The unique speed dating format gives each developer 4 minutes with each panel of experts, meaning entrants will get real feedback from the event. The winner will also get editorial coverage in Pocket Gamer, AppSpy and beyond, making this a great chance to get you, your studio and your game played by the world, alongside potentially winning a share of a Steel Media marketing package worth a massive $5,500.

What? How? Who?

How it’ll work couldn’t be simpler. We’re inviting indie developers of all shapes and sizes along to pitch their games to our teams of tame journalists.

Twenty teams will run the gauntlet, giving their all in quickfire four-minute pitches to demonstrate that their title is worth of the Big Indie Pitch crown and coverage in the mobile games media.

Come along

If you fancy the chance of winning the Big Indie Pitch (or coming along to spectate and show your support), getting signed up couldn’t be easier.

You can register your game HERE.

We'll then review the entries and inform the finalists regarding their inclusion.

All submissions will be notified if they are successful in their application to pitch at the event. Please note that all entrants must be able to attend the event and Steel Media will not cover cover costs associated with getting to the event.

Deadline for submissions is Wednesday July 26th (all approved pitchers will be emailed confirmation)

The event is completely FREE so sign up as a developer to let us know you're coming BUT be sure to sign up/come early as space is limited.

If you don't get into the competition, you are of course more than welcome to still come along and check out the competition, whislt enjoying some netowrking and free drinks as part of our Big Indie Drinks.

Oh and if you're not sure what to expect, then you can check out all the epicness from our recent Big Indie Pitch In Los Angeles, which took place as a part of E3 week..


5.30 - Registration of Pitchers for the Big Indie Pitch
6.00 - Introduction including message from Sponsors
6.15 - Big Indie Pitch Begins
8.15 - Judge's Deliberations
8.45 - Results Announced
8.00 / 9.00 - Party
00.00 - Party Finishes


A Representative from iDreamSky
Joshua Boggs - Loveshack Entertainment (Co-founder & Director)
Liang Guo - Cotton Game (CEO)
Maarten Noyons - IMGA (CEO)
Paul Flanagan - Creative Mobile (Advisor) / GameFounders (Mentor)
Wang Qiang - Modian (Partner)
Sam Long - MakeBestGame (Creative Director)
Xinxin - Renowned Digital Artist
Deng Liang - Youxiputao (Editor In Chief)
Zhuneitiaotiao - Renowned Streamer / Influencer
+ More to be announced

Any questions then please contact Simon Drake via: simon[dot]drake[at]steelmedia[dot]co[dot]uk



本次ChinaJoy期间的Big Indie Ptich 与CiGA(中国独立游戏联盟)联合举办,得到了创梦天地iDreamSky的赞助支持,将提供给候选开发者们一次与中西方知名媒体、开发者评审团近距离沟通、咨询问题、收集反馈并通过向评审团的自身游戏推荐和表述赢取奖励的机会。

活动以独特的速配方式进行,每位开发者有4分钟的时间和每个桌子上的评委进行游戏介绍和交流,也意味着开发者将受到及时的建设性意见反馈。评选出的最佳游戏将获得Pocket Gamer、以及其他站点的文章介绍,给开发者提供一个向全球介绍自己、自己公司以及游戏产品的良好机会。


链接注册: http://www.pocketgamer.biz/users/profile/big-indie-pitch-chinajoy-2017/

活动的提交截止日期为 7月26日晚上0点


  • 可提交游戏平台包括移动、智能手表、移动VR以及掌机
  • 你可以提交未完成的游戏
  • 如果你的游戏参加过之前的BIP,你依然可以提交
  • 我们希望看到还未发布的游戏,当然如果已经发布了也可以参加
  • 这里有一个链接来了解关于BIP的更多


请仔细填写以下表格并提交给我们来申请在ChinaJoy期间举办的Big Indie Pitch





CiGA 独立游戏联盟成立于2015年,现在是国内最大的独立游戏联盟组织并在全年范围内运营着各项在中国影响力最高的独立游戏相关活动覆盖沙龙、聚会、展示、Game Jam, 开发者大会和游戏展,CiGA 建立了强大的资源网在投资、开发、发行、市场、交流等多个方面给予中国独立游戏开发者最大的支持,2017年CiGA将加强国际间的合作与交流,同时进一步向游戏玩家开放活动,共同打造最棒的游戏文化体验活动。CiGA将是所有海外公司开拓中国市场的最佳合作伙伴。

地址: Luxury Living, 黄浦区, 中山南路505弄老码头内13号楼8楼露台


Luxury Living
The Bund
Huangpu District, Lane 505, No.13,8/F Zhongshannan Lu

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More Information

Find out more information on The Big Indie Pitch @ ChinaJoy 2017 sponsored by iDreamSky (中文/英语)

Meet us at The Big Indie Pitch @ ChinaJoy 2017 sponsored by iDreamSky (中文/英语)

Contact one of the Pocket Gamer team below to arrange a meeting

Sophia Aubrey Drake Developer Evangelist & Big Indie Pitch Manager / Special Features Writer

Gold Sponsors




iDreamSky is China's largest mobile game publisher that has published many big hits in China such as Monument Valley, Subway Surfers, Temple Run series, Toy Blast, Horizon Chase and more. iDreamSky is partnering with top developers from all around the world, aiming to bring the best games to gamers in China.


Associate Sponsors



CiGA (China Indie Game Alliance), founded in 2015, is the largest and most influential independent games development network in China,CiGA organizes and operates the largest indie game events in China, all year round.covering workshops, showcase, conference, games awards and game expo. CiGA has strong established networks that help and support indie developers in China, covering their financial, developmental, publishing, promotional, and communication needs. CiGA would like to be your partner as you explore the massive and complex Chinese games market.

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