PG Connects Speaker Spotlight: Wandrille Pruvot, Art Of Click

Smart branding integration is a key opportunity

PG Connects Speaker Spotlight: Wandrille Pruvot, Art Of Click

After taking over London at the start of 2014, Pocket Gamer Connects will make its grand return on the 16-17 June in the Nordic paradise of Helsinki.

We expect you'll be thinking of grabbing a ticket (if you haven't already).

And to give you a hint at what you can expect, we're shining the spotlight onto our speaker selection to give a deeper look at the speakers taking the stage at PG Connects.

Wandrille Pruvot has 12 years experience in the mobile industry, focused on entertainment, payment and advertising.

Prior to joining Art Of Click, he was regional director at Adsmobi, where he started operations in the Asia Pacific region. Before that, Pruvot led the Buzzcity team in Europe, paving the way for the Singapore-headquartered company in a previously untapped market.

Pocket Gamer: What has been the biggest story in mobile gaming this year?

Wandrille Pruvot: The focus is on quality users and metrics. There is a big demand from mobile game developers to get more than downloads: real good users.

There will be a shift in the market from Cost Per Install (CPI) towards Cost per Acquisition (CPA), such as finishing the tutorial or making an in-app purchase

What do you think will be the biggest challenges/opportunities for the mobile game industry in 2014?

I think the biggest challenges that mobile gaming has to face firstly concerns numbers as in 2013 user acquisition costs overtook user revenue.

As a user is considered as profitable for developers after more than 60 days playing, the challenge of making money from games is even higher than in previous years. So, I still think monetization remains a big challenge for the mobile game developers.

But, actually, there is a big opportunity for games which know how to make money from their users aside from in-app purchases, via smart branding integration.

How well do you think indie developers are doing at the moment?

Indie developers can still get bigger, but the quality of their game has to be very high.

[I want to] meet the nerd who'll be the next Dong Nguyen and help him make more money.
Wandrille Pruvot

We know the market is tough and it is still hard to succeed when you are an independent developer, but still just look at Flappy Bird story and you know everything is possible if you have a game everybody wants to play.

What is your advice for developers looking to make their games a hit in emerging markets?

First, play the games in the top charts in these countries. If you want to understand a market, you have to understand the successful products in this market. Then you have to understand how to promote the games properly and efficiently.

At Art Of Click we've developed certain expertise on Asia and southeast Asian markets.

Never underestimate the difference of usage from one country in one region to another. Thinking that users in Thailand and Indonesia are the same is the same mistake of thinking that players in Germany and Spain are playing the same way.

What are you most looking forward to at Pocket Gamer Connects?

Meet the nerd who'll be the next Dong Nguyen [Flappy Bird's creator], and help him make more money.

Which mobile game has made the biggest impression on you this year?

As we are in Asia, we play a lot of games from China such as Ju Pao Lian Dui, Condor Knight or Tien Ma Luc.

Brave Frontier, Game of War and Heroes of Honor are very good and addictive games as well.

And finally, in 140 characters describe what you think the hot topic in mobile gaming will be in the next 6 months and why that's the case.

Only five characters (in English): "China".

Mobile gaming market just caught the yellow fever.

Grab your tickets for Pocket Gamer Connects Helsinki here! and and don't forget to keep up-to-date our with new speakers.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.