Interview

2014 in Review: Gio Zhang, SkyMobi - China will be biggest market in 2015

2014 in Review: Gio Zhang, SkyMobi - China will be biggest market in 2015

As 2014 begins to fade into memory, we're taking a look back at the events that have dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give us their take on the year, as well as predicting the trends that will dominate in 2015.

Gio Zhang is VP of Publishing at Chinese app store operator and game publisher SkyMobi (NASDAQ: MOBI).

Pocket Gamer: What was the most significant news in 2014?

Gio Zhang: There were big moves in the world's biggest market this year. For example in the run up to Alibaba's IPO they made significant investments in mobile gaming i.e. $120 million investment in Kabam and further expanded its distribution of mobile games.

Another IPO - iDreamSky on the NASDAQ - validated the business model of successfully bringing mobile games into the Chinese market.

And Chinese developer Feiyu IPOed in Hong Kong confirming investors further confidence in mobile games in China.

How did your business focus change in 20144?

In 2015, China will be the world's largest mobile games market.
Gio Zhang

SkyMobi's Maopao platform has now nearly fully shifted from feature phone to smartphone users where we have more than 40 million monthly active users.

As for SkyMobi Publishing, we've proven to be a strong partner for developers who want to succeed in the Chinese market. Since Pocket Gamer Connects Helsinki 2014 in June, we've signed six amazing games to publish in China including Major Mayhem, Dungeon Quest, and Beach Buggy Racing.

What do you predict will be the most important markets for your games in 2015?

The Chinese market always will be the most important market for us. Last week, reports have suggested the Chinese economy is now larger than the US, and in 2015, China will be the world's largest mobile games market.

One of SkyMobi's publishing successes is Major Mayhem

The market volume may be doubled in 2015, with market size nearing $8 billion, so we, or any other developer/publisher, shouldn't ignore this market.

What do you predict will be the most important trends in 2015?

In the Chinese market, thanks to the availability of low-end phones with increasingly high specs, broader availability of dependable, fast connection speeds, and the increased income of China's mobile internet users, we predict mid-core/hard-core game users will increase at a high speed. Casual games should maintain a big market share, though.

The market share between single player games and online games will maintaining the same level as in 2014.

Thanks to Gio for his time

You can check out all of our 2014 in Review interviews here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies