On the back of its $7.6 million investment round, German app analytics and attribution outfit Adjust has announced a strategic appointment.

From 1 October, Shawn Bonham will head up its Asian expansion in a newly created role of Managing Director Japan and South East Asia.

Local expertise

Fluent in Mandarin Chinese and Japanese, Bonham previously headed operations and strategy for APAC at Upsight, and also grew the Asian operations for Irish middleware outfit Havok.

Adjust says $3.8 million of its investment has been earmarked for Asian and US operations, with additional offices being planned in the APAC region.

Recruitment for additional newly created positions to support rapid growth has already commenced with more big announcements expected shortly.