Following the successful launch of new offices in Istanbul and San Francisco, mobile analytics outfit Adjust plans to leverage its growth by tapping into the Asian markets with new offices in Shanghai and Tokyo.
The firm already derives 20 percent of its global revenues from Asian clients, such as Changyou, KingSoft, Mobogenie Market, and DeNA, with regional revenue growth exceeding 300 percent in Q3 2014.
In a bid to bolster its presence in the region, Adjust has brought in former Fyber man Chris Rupp to head up the Shanghai office, while Shawn Bonham, who was previously with Upsight, will be in Tokyo.
With fully-fledged support teams in Berlin, Tokyo and San Francisco, Adjust clients will now be able to receive quick answers around the clock.
To support further growth, the company will be looking to expand to around a dozen support and account management colleagues in Japan and China.
CEO and co-founder Christian Henschel and chief revenue officer Hendrik Volp will also support the teams on-site, dividing their time between locations on both sides of the Pacific.
Focus, focus, focus
“In the end it’s always a question of focus. We think that every company should focus on the things where they can provide the most value for their customers," said Henschel.
“Media companies should be delivering the best results for their clients where we support them with in-depth knowledge about conversions and measurable events/actions.”
“What draws us to Japan is the similarities in doing business in Germany – these are both cultures that value punctuality, solid engineering, and honest no-nonsense business,” added Volp.
The native Adjust product will be progressively rolled out in Japanese and Chinese versions during Q4, with the goal that the Japanese and Chinese versions of the dashboard will be fully integrated into the English-speaking interface, meaning localizations are provided on a user level.
You can see all of Adjust's open positions here.