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Ex-Unity VP John Goodale joins 'gDocs for game devs' outfit MaxPlay

Tasked with establishing Asian business

Ex-Unity VP John Goodale joins 'gDocs for game devs' outfit MaxPlay

MaxPlay, the San Francisco-based game development technology and services firm, has announced the recruitment of John Goodale as Vice President of Platform Business Development.

Goodale's primary responsibility in his new role will be to establish the firm's operations in the Asian region - an area in which he is very experienced.

Indeed, as the former VP of Asia at Unity Technologies, Goodale was responsible for building the firm's Asian employee base to more than 100 in 9 countries across the region.


Prior to this, he headed up Crytek's business development and licensing for CryENGINE across North America and Asia.

"We’re thrilled to have John join the team. His deep technology experience and expertise is unparalleled and heavily underscored by a proven track record of success,” said Sinjin Bain, CEO of MaxPlay.

“John has successfully built multiple game engine sales organizations from the ground up and brings unique strengths that will help us succeed in a rapidly expanding and evolving game development landscape.”

Goodale's primary responsibility will be to establish MaxPlay's operations in Asia.

This announcement comes fresh off the back of MaxPlay's announcement of its cloud-based Game Development Suite, touted as "Google Docs for game devs," making it an ideal time for Goodale to join the team.

“I’m excited to join such a dynamic team that is taking a fundamentally different approach to core architectures,” he said.

“MaxPlay is poised to be one of the biggest players in the game industry and I look forward to help meet the rising customer demand for this type of enterprise software platform.”

For more information at MaxPlay, and to peruse current vacancies, you can visit its website.

Features Editor

Matt is really bad at playing games, but hopefully a little better at writing about them. He's Features Editor for, and has also written for lesser publications such as IGN, VICE, and Paste Magazine.