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QA and localisation firm Testronic journeys east to set up first office in Asia with new Bangkok set up

QA and localisation firm Testronic journeys east to set up first office in Asia with new Bangkok set up

Bug testing firm Testronic has announced the opening of a brand new office in Thailand's capital, Bangkok.

This is the company's first move into Asia, having previously had offices in the UK, Poland and America.

Localisation vet Lily Gavin-Allen has been hired as head of business development to help the outfit's move into this new region. Gavin-Allen was previously global business development manager for Singapore-based translation specialist Andovar.

"I am excited to be joining Testronic at such an exciting time for the industry,” she said.

“With the Asia market expanding into the Western market, and vice versa, Testronic is perfectly positioned to provide a bridge between the two.”

New horizons

Testronic’s head of sales and marketing Mike Betti added: “The Asia Pacific games market is very different to that of Western territories. Lily’s experience in this region makes her invaluable to us - and our clients - in bringing East and West together.

“There’s huge opportunity for Western games publishers to target gamers in the Asia Pacific region, and for Asian publishers to bring their games to Western markets. The new Testronic Asia office will provide the gateway.”

Dominic Wheatley added: “This is another significant move for Testronic. Last year Testronic expanded its testing unit in Warsaw, whilst the London and Burbank offices also saw expansion. Opening our Asia office is a logical next step.”

This story was originally published on our sister-site PCGamesInsider.biz


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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