Job

Kwalee logo

User Acquisition and Monetisation Executive

Marketing / PR - Direct Marketing - Leamington Spa, United Kingdom

Job Title User Acquisition and Monetisation Executive
Job Description

Kwalee is an expanding, independent mobile games developer based in the beautiful town of Leamington Spa, England, within the area known as Silicon Spa where over 3,000 game developers work.

Kwalee has rapidly become a key industry player in mobile gaming, launching several hit games including Go Fish!, Looper!, PLANK!, TENS! and SPILLZ, with many millions of players around the world.

The company was founded in 2011 by David Darling CBE - awarded by the Queen, co-founder of Codemasters and comprises of a highly skilled and creative team, including the original creator of the Micro Machines video games (yes, you read well, we have celebrities here!).

As User Acquisition and Monetisation Executive you’ll be responsible for running multiple simultaneous campaigns on multiple acquisition channels to get as many players as possible for our games.

What you tell your friends you do

  • “I create campaigns to convince people to play our games so everyone can see how awesome they are!”
  • What you will really be doing
  • Managing numerous simultaneous campaigns for our live games
  • Analysing and optimising the ad campaigns to ensure maximum effectiveness
  • Working with account managers directly to develop relationships and improve performance
  • Monitoring and optimising monetisation channels

How you will be doing this

  • You’ll be part of an agile, multidisciplinary and creative team and work closely with them to get the best results
  • You'll think creatively and be motivated by challenges and constantly striving for the best.
  • You’ll work with cutting edge technology - if you need software or hardware to get the job done efficiently, you can get it
  • You’ll receive full training in all of the methods and tools needed to do the job well

Team

Our talented team is our signature. We have a highly creative atmosphere with around 30 staff where you’ll have the opportunity to contribute daily to important design and technical decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

  • Degree in Maths, Economics, Business, Digital Marketing or similar
  • At least 1 year of experience within a relevant area for the role (marketing, analysis, project management, external relations, sales, etc.)
  • Excellent organisation skills with strong attention to detail
  • Excellent analytical and problem solving skills
  • Passion for mobile games
  • Desirable
  • Experience in monetisation and/or user acquisition
  • Experience with successful mobile games/apps
  • Knowledge or experience of user acquisition platforms (Google Adwords, Facebook Ads, etc.)

We offer

  • We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
  • In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance
  • Creative Wednesdays! (Complete freedom to design and make your own games every Wednesday)
  • 25 days of paid holidays plus bank holidays
  • Free snacks, fruit and drinks
  • Monthly employee awards
  • Quarterly team building days - work hard, play hard!

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Sector Direct Marketing
Category Marketing / PR
Level Junior / Executive
Contract Type Permanent
Hours Full Time
Salary £20.000-£25.000
Date Posted 19 February 2019
Contact Veronica Minano
Email veronica.minano@kwalee.com
Reference UA exec
Recruiter Kwalee
Kwalee logo
< Back to GAMES INDUSTRY JOBS LISTING