Knowledge Base

Knowledge Base: Monetisation Design

Knowledge Base: Monetisation Design

Topic Area: Design

Level: Introductory, Intermediate

Topic Convenors: Oscar Clark

Why is it important?

Knowing how players like to spend their money is a hugely important aspect to helping ensure your game gets players to part with their hard-earned cash.

But it’s also important to know that monetisation can’t just be shoe-horned in, it’s a critical part of the design process. Poor monetisation can affect gameplay, just like poor gameplay can affect monetisation.

So if you want to make a game that’s both great and makes money, making monetisation a key part of your game design strategy is a must.

Who is this course for?

This course will offer some introductory articles for beginners on the broad types of monetisation on offer to developers. Once you’ve got the basics down, the course then goes more in-depth on how these forms of monetisation can be implemented into a game’s design, when to do this, the psychology behind monetisation and other tricks of the trade.

Check out the Course Content tab above for the full course. We'll be updating this throughout the week as more parts of the course are made live, so be sure to check back for more information!

Have any burning questions for us? Register on and let us know in the comments below. We'll do our best to get them answered!

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Want to learn even more about how to monetise your games and incorporate IAPs, ads and subscriptions into your game's design? We've got you covered!

On Wednesday, December 7th 2016, we’ll be hosting a FREE online webinar withOscar Clark, a Unity Evangelist and author of 'Games As A Service'.

Oscar has identified seven rules which will help game designers make sure that monetisation doesn't come at the cost of making an enjoyable game. These are:

Rule 1: Utility - What Do Your Players Value?
Rule 2: Anticipation - Why Should They 'Expect Future Value'?
Rule 3: Scarcity - What Are The 'Opportunity Costs'?
Rule 4: Timing - Understanding the Player Lifecycle
Rule 5: Repetition - Why Should Players Return To Play?
Rule 6: Evidence - Why Analytics Is Essential
Rule 7: Scale - The Ultimate Rule of Free-To-Play

Head here to register now for one of three timeslots throughout the day:

Session 1: 11:00 AM GMT (06:00 EST)
Session 2: 16:00 PM GMT (11:00 EST; 06:00 PST)
Session 3: 19:00 PM GMT (14:00 EST; 11:00 PST)

Presentations fill up quickly, so sign up before we run out of space!

While you're waiting for the webinar, check out our Mobile Games University course on Monetisation Design to start learning about the topic now.