App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,001,474

Total Inactive Apps (no longer available for download): 214,135

Total Apps Seen in US App Store: 4,215,609

Number of Active Publishers in the US App Store: 1,013,927

Count of application submissionsDetails

This Month (Apps): 32,982 ( 1,940 / day )

This Month (Games): 4,728 ( 278 / day )

This Month (Total): 37,710 ( 2,218 / day )

Application price distributionDetails

Current Average App Price: $0.87

Current Average Game Price: $0.50

Current Average Overall Price: $0.79

Application Category DistributionDetails

Most Popular Categories

  1. Games (907,778 active)
  2. Business (404,204 active)
  3. Education (346,628 active)
  4. Lifestyle (344,010 active)
  5. Entertainment (230,432 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,001,474

Total Inactive Apps (no longer available for download): 214,135

Total Apps Seen in US App Store: 4,215,609

Number of Active Publishers in the US App Store: 1,013,927

Count of Active Applications By Month
Month # Apps # Games # Total
2019-08 3,093,652 907,822 4,001,474
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2019-08 32,982 4,728 37,710 2,218
2019-07 5,706 895 6,601 213
2019-06 28,086 3,887 31,973 1,031
2019-05 30,199 3,765 33,964 1,096
2019-04 25,569 3,546 29,115 939
2019-03 26,971 3,640 30,611 987
2019-02 22,559 3,274 25,833 833
2019-01 26,020 3,396 29,416 949
2018-12 23,164 3,487 26,651 860
2018-11 23,167 3,501 26,668 860
2018-10 25,090 3,618 28,708 926
2018-09 27,119 3,746 30,865 996
2018-08 34,512 5,242 39,754 1,282
2018-07 31,197 4,623 35,820 1,155
2018-06 15,375 2,749 18,124 585
2018-05 15,777 3,044 18,821 607
2018-04 23,721 4,175 27,896 900
2018-03 25,893 4,230 30,123 972
2018-02 22,675 3,890 26,565 857
2018-01 24,850 4,962 29,812 962
2017-12 24,356 5,273 29,629 956
2017-11 24,347 4,772 29,119 939
2017-10 26,460 5,385 31,845 1,027
2017-09 23,873 4,711 28,584 922
2017-08 26,186 5,792 31,978 1,032
2017-07 24,200 5,571 29,771 960
2017-06 27,607 6,182 33,789 1,090
2017-05 30,096 7,330 37,426 1,207
2017-04 27,878 7,778 35,656 1,150
2017-03 31,190 7,907 39,097 1,261
2017-02 25,948 6,483 32,431 1,046
2017-01 39,276 11,206 50,482 1,628
2016-12 59,432 25,924 85,356 2,753
2016-11 57,650 23,775 81,425 2,627
2016-10 59,431 23,623 83,054 2,679
2016-09 114,293 46,813 161,106 5,197
2016-08 5,370 4,515 9,885 319
2016-07 46,388 25,742 72,130 2,327
2016-06 56,847 26,745 83,592 2,697
2016-05 53,146 25,277 78,423 2,530
2016-04 53,291 22,624 75,915 2,449
2016-03 49,948 20,076 70,024 2,259
2016-02 41,467 16,107 57,574 1,857
2016-01 51,174 19,242 70,416 2,271
2015-12 41,543 17,486 59,029 1,904
2015-11 43,057 14,487 57,544 1,856
2015-10 40,459 13,959 54,418 1,755
2015-09 36,910 12,955 49,865 1,609
2015-08 39,851 15,015 54,866 1,770
2015-07 43,523 15,273 58,796 1,897
2015-06 39,863 13,526 53,389 1,722
2015-05 43,438 14,958 58,396 1,884
2015-04 32,351 11,302 43,653 1,408
2015-03 35,280 12,302 47,582 1,535
2015-02 32,065 11,347 43,412 1,400
2015-01 35,761 12,086 47,847 1,543
2014-12 31,344 13,159 44,503 1,436
2014-11 35,610 12,574 48,184 1,554
2014-10 32,969 11,415 44,384 1,432
2014-09 26,880 10,402 37,282 1,203
2014-08 32,824 13,138 45,962 1,483
2014-07 35,287 12,602 47,889 1,545
2014-06 33,046 11,758 44,804 1,445
2014-05 34,382 12,476 46,858 1,512
2014-04 34,217 13,128 47,345 1,527
2014-03 30,780 13,119 43,899 1,416
2014-02 24,303 7,816 32,119 1,036
2014-01 30,867 7,300 38,167 1,231
2013-12 27,846 9,131 36,977 1,193
2013-11 30,240 8,753 38,993 1,258
2013-10 29,579 7,666 37,245 1,201
2013-09 26,451 6,655 33,106 1,068
2013-08 23,622 6,649 30,271 976
2013-07 26,188 6,653 32,841 1,059
2013-06 23,437 5,344 28,781 928
2013-05 25,910 5,946 31,856 1,028
2013-04 25,337 5,947 31,284 1,009
2013-03 23,704 5,466 29,170 941
2013-02 21,658 4,636 26,294 848
2013-01 23,574 4,941 28,515 920
2012-12 21,864 5,837 27,701 894
2012-11 26,716 5,567 32,283 1,041
2012-10 20,097 4,149 24,246 782
2012-09 21,060 4,479 25,539 824
2012-08 19,064 4,187 23,251 750
2012-07 14,362 3,195 17,557 566
2012-06 17,569 3,735 21,304 687
2012-05 20,181 4,208 24,389 787
2012-04 18,697 4,029 22,726 733
2012-03 19,007 3,953 22,960 741
2012-02 16,247 3,530 19,777 638
2012-01 16,249 3,425 19,674 635
2011-12 16,969 4,650 21,619 697
2011-11 15,532 3,287 18,819 607
2011-10 14,968 3,356 18,324 591
2011-09 14,801 3,226 18,027 582
2011-08 14,206 3,142 17,348 560
2011-07 11,752 2,735 14,487 467
2011-06 12,963 2,802 15,765 509
2011-05 12,821 2,507 15,328 494
2011-04 13,077 2,709 15,786 509
2011-03 15,578 3,287 18,865 609
2011-02 14,612 3,057 17,669 570
2011-01 15,053 2,834 17,887 577
2010-12 20,310 4,033 24,343 785
2010-11 14,173 2,254 16,427 530
2010-10 15,986 2,489 18,475 596
2010-09 13,065 1,925 14,990 484
2010-08 14,800 2,329 17,129 553
2010-07 14,312 2,097 16,409 529
2010-06 13,520 2,128 15,648 505
2010-05 12,351 1,761 14,112 455
2010-04 13,314 2,612 15,926 514
2010-03 13,275 1,801 15,076 486
2010-02 11,746 1,852 13,598 439
2010-01 11,495 1,521 13,016 420
2009-12 14,093 2,306 16,399 529
2009-11 6,937 1,433 8,370 270
2009-10 6,291 1,384 7,675 248
2009-09 6,679 1,422 8,101 261
2009-08 5,777 1,214 6,991 226
2009-07 5,253 1,006 6,259 202
2009-06 4,888 981 5,869 189
2009-05 3,821 923 4,744 153
2009-04 3,895 945 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,201 727 3,928 127
2009-01 2,389 570 2,959 95
2008-12 1,925 546 2,471 80
2008-11 1,531 448 1,979 64
2008-10 1,404 416 1,820 59
2008-09 969 321 1,290 42
2008-08 749 242 991 32
2008-07 745 257 1,002 32
Unknown 0 1 1 -
Total 3,270,495 945,242 4,215,737 1,041

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,530,509 744,428 3,274,937 81.84%
0.99 235,704 85,637 321,341 8.03%
1.99 105,746 32,931 138,677 3.47%
2.99 70,785 23,509 94,294 2.36%
3.99 32,811 5,074 37,885 0.95%
4.99 40,927 7,770 48,697 1.22%
5.99 9,214 929 10,143 0.25%
6.99 7,906 1,270 9,176 0.23%
7.99 6,282 297 6,579 0.16%
8.99 3,674 251 3,925 0.10%
9.99 18,423 2,767 21,190 0.53%
10.99 1,267 168 1,435 0.04%
11.99 1,552 213 1,765 0.04%
12.99 1,898 67 1,965 0.05%
13.99 1,497 69 1,566 0.04%
14.99 3,227 224 3,451 0.09%
15.99 607 28 635 0.02%
16.99 591 27 618 0.02%
17.99 583 55 638 0.02%
18.99 476 21 497 0.01%
19.99 6,347 1,224 7,571 0.19%
20.99 376 22 398 0.01%
21.99 406 9 415 0.01%
22.99 276 16 292 0.01%
23.99 199 8 207 0.01%
24.99 1,490 56 1,546 0.04%
25.99 258 5 263 0.01%
26.99 203 14 217 0.01%
27.99 219 3 222 0.01%
28.99 163 17 180 0.00%
29.99 2,072 98 2,170 0.05%
30.99 104 5 109 0.00%
31.99 117 2 119 0.00%
32.99 90 6 96 0.00%
33.99 109 2 111 0.00%
34.99 336 9 345 0.01%
35.99 148 13 161 0.00%
36.99 64 3 67 0.00%
37.99 136 3 139 0.00%
38.99 73 4 77 0.00%
39.99 877 62 939 0.02%
40.99 83 2 85 0.00%
41.99 56 2 58 0.00%
42.99 54 2 56 0.00%
43.99 43 21 64 0.00%
44.99 254 8 262 0.01%
45.99 36 2 38 0.00%
46.99 40 10 50 0.00%
47.99 44 3 47 0.00%
48.99 87 2 89 0.00%
49.99 1,255 49 1,304 0.03%
54.99 208 5 213 0.01%
59.99 357 20 377 0.01%
64.99 218 7 225 0.01%
69.99 248 11 259 0.01%
74.99 174 3 177 0.00%
79.99 259 7 266 0.01%
84.99 51 3 54 0.00%
89.99 169 12 181 0.00%
94.99 80 4 84 0.00%
99.99 772 122 894 0.02%
109.99 45 2 47 0.00%
119.99 95 4 99 0.00%
124.99 42 4 46 0.00%
129.99 71 2 73 0.00%
139.99 53 4 57 0.00%
149.99 200 14 214 0.01%
159.99 41 1 42 0.00%
169.99 45 1 46 0.00%
174.99 15 1 16 0.00%
179.99 43 88 131 0.00%
189.99 30 1 31 0.00%
199.99 212 21 233 0.01%
209.99 15 1 16 0.00%
219.99 31 1 32 0.00%
229.99 21 1 22 0.00%
239.99 19 1 20 0.00%
249.99 81 2 83 0.00%
299.99 138 12 150 0.00%
349.99 118 62 180 0.00%
399.99 67 1 68 0.00%
449.99 26 0 26 0.00%
499.99 71 0 71 0.00%
599.99 21 1 22 0.00%
699.99 25 0 25 0.00%
799.99 14 0 14 0.00%
899.99 9 0 9 0.00%
999.99 121 8 129 0.00%
Total # apps: 3,093,899 907,844 4,001,743  
Total cost to buy all apps: $2,691,614.10 $456,202.84 $3,147,816.94  
Average App Price $0.87 $0.50 $0.79  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 907,778 22.69%
Business 404,204 10.10%
Education 346,628 8.66%
Lifestyle 344,010 8.60%
Entertainment 230,432 5.76%
Utilities 229,595 5.74%
Travel 155,137 3.88%
Food & Drink 134,657 3.37%
Health & Fitness 131,369 3.28%
Productivity 117,817 2.94%
Book 102,105 2.55%
Finance 96,385 2.41%
Music 95,200 2.38%
Social Networking 88,890 2.22%
Sports 86,353 2.16%
Shopping 83,284 2.08%
Photo & Video 83,009 2.07%
Reference 81,226 2.03%
Medical 77,232 1.93%
News 75,206 1.88%
Stickers 46,731 1.17%
Navigation 44,519 1.11%
Catalogs 18,140 0.45%
Weather 10,531 0.26%
Graphics & Design 2,504 0.06%
Magazines & Newspapers 2,415 0.06%
Developer Tools 2,218 0.06%
Photography 1,955 0.05%
Video 1,887 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 4,001,423