Gamevil looks to invest $130 million in companies, projects, and talent in global expansion bid
Going big, going international
This $80 million - raised through an share offering - will be combined with its available investment capital of $50 million, and will be used on "aggressive acquisitions", investments, and deal singings.
Gamevil USA's president Kyu Lee spoke frankly on the expansion.
"The role of a successful global publisher has changed and retention and distribution are more important than ever," he said.
"With the additional funds, we are expanding globally and we are ready to publish."
Gamevil has offices in the US, Korea, Japan, and China, but it's looking to expand into Europe, South America, and Southeast Asia by acquiring content in these areas.
By signing local developers in these target regions, Gamevil hopes that localisation efforts will be accelerated - allowing the publisher to roll out games to these new markets with minimal delay.
Gamevil has found success integrating with local social mobile networks like Kakao in Korea and LINE in Japan, and to-date has over 260 million downloads across iOS and Android.
As part of the global expansion campaign, Gamevil is looking to bring 'super-casual' games to China Mobile, 360, and Tencent in China.