Apple's newly unveiled iPhone 5C may have been aimed squarely at the Chinese market, but a survey of consumers across the region suggest 97 percent plan to reject the device.
The online survey, conducted by Sina Tech after Apple's iPhone event in Cupertino last night, amassed more than 100,000 responses in just a couple of hours, and surprisingly suggested the more expensive iPhone 5S will be more popular across the country.
35 percent of respondents plumped for the iPhone 5S, with 3 percent opting for the iPhone 5C. The majority 62 percent said they plan to skip both devices, however, signifying Android's dominance in China.
So, why is iPhone 5C - nominally priced from $549 - failing to generate excitement in the one region it was designed for? It would appear that the device's price is just not low enough.
Of those surveyed, 87 percent said the price range adopted by all iPhone 5 devices is just too expensive for Chinese consumers.
Chinese consumers typically don't buy their phones on a contract, hence don't get hardware costs subsidised.
"It's not cheap enough," added Hong Kong-based HSBC analyst Tucker Grinnan. "We are disappointed with the price point. It is a high-end phone in China."
Such responses will unnerve those at Apple's HQ in Cupertino, who have seen iPhone's share in China now the world's largest smartphone market by many measures fall below 5 percent in recent months, pushing Apple below rival OEMs such as Lenovo, ZTE and Huawei.
Price, however, isn't the only factor Apple needs to consider. Even a cheaper device will struggle to make a mark in a country where Android's open nature makes it the perfect fit.
Many handsets in the region run highly altered versions of Google's operating system and push bespoke app stores Google's own Google Play isn't pre-installed on most devices. Apple's closed approach is the antithesis of this, offering consumers devices locked into Apple's App Store.
Apple's iPhone 5S and 5C go on sale in China via China Unicom and China Telecom on 20 September.
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
News Aug 16th, 2022
Feature Nov 10th, 2021
Feature Jun 11th, 2021
Feature Nov 19th, 2020
|New Zealand Game Developers Conference||Australasia||Aug 17th|
|QuakeCon 2022||Aug 18th|
|MAGWest 2022||North America||Aug 19th|
|Top 50 Mobile Game Makers 2022 reception||Europe||Aug 23rd|
|Gamescom: Opening Night Live||Europe||Aug 23rd|
|CEDEC 2022||Aug 23rd|
|Metaverse Mixer Cologne 2022||Europe||Aug 24th|
|MeetToMatch The Cologne Edition 2022||Europe||Aug 24th|
News Aug 12th, 2022
Interview Aug 12th, 2022