Samsung's Galaxy man leaves mobile division

Packingham departs without reason

Samsung's Galaxy man leaves mobile division
The man credited with helping Samsung's Galaxy S range become the sole challenger to iPhone's run at the top of the charts has left the Korean giant, it has been revealed.

Samsung has confirmed that Kevin Packingham, the chief product officer for its mobile division, has departed his role, but neither Packingham nor the company itself is willing to explain why.

In a statement confirming his departure, Samsung said it wanted to "thank Kevin for his contributions and wish him well in his future endeavours", but gave no insight on the reasons behind the move or where he's headed next.

Keen carriers

Commenatators credit Packingham with being one of the major figures behind the success Samsung enjoyed with the Galaxy S III, co-ordinating its launch across all of the big US carriers.

He was also the man that changed Samsung's relationship with operators across the globe who, traditionally, had been charged with promoting the firm's handsets once they were on the shelves.

In order to win the trust of crucial carriers, however, Packingham was able to almost guarantee Samsung's smartphones would be hits thanks to the investment the company made in its own massive marketing campaigns.

Samsung Galaxy S III

"The change that happened was it took a lot of burden off the carriers," detailed Packingham in an interview with the New York Times back in September.

"People were coming into their stores and they didn't have to pay for that demand."

[source: New York Times]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.