Samsung partners with Fingerprint for kids' mobile app network in Asia

Kickstarted with a $1 million fund to attract content

Samsung partners with Fingerprint for kids' mobile app network in Asia

Samsung has partnered with Fingerprint, a kids' mobile technology company, to co-develop a mobile app network for children in Southeast Asia and Oceania.

Aimed at children between the ages of 3 and 7, the new network will focus on play-based learning in English and local languages, and is expected to launch in the region in Q1 2014.

Targeted devices are Samsung's Galaxy smartphones and tablets.

To support the new network and to increase the quality (and quantity) of games available on it, Fingerprint has also created a $1 million fund to support the integration and localisation of age-appropriate apps and interactive books globally.

Child's play

The co-created network is a part of Samsung's Kids' Play-and-Learn Content Initiative.

"We are very excited about partnering with Fingerprint," said Nicholas Wodtke, vice president of content and services at Samsung Electronics Media Solution Center.

"Asia has a young demographic base and a rapidly growing middle class. There are an estimated 50 million kids in the age group of 3-7 years in Southeast Asia. Samsung is focused on bringing to market a service that offers a safe mobile play and learn environment for kids."

Nancy MacIntyre, CEO and co-founder of Fingerprint, echoed Wodtke's words.

"This partnership, along with our content initiative, will help to reshape the kids' app market by opening up new opportunities for developers who are creating the most engaging and entertaining kid apps for an entire generation born mobile," he said.

Thanks to this partnership, and its other programs, Fingerprint expects to bring 50 developers from 20 countries into the market, unveiling 200 new gaming apps plus 50 interactive stories in 2014.

You can find out more details here.

US Correspondent

Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.