It's over: DeNA and Namco Bandai announce joint venture split

BNDeNA partnership ending in March

It's over: DeNA and Namco Bandai announce joint venture split

DeNA's joint venture with Namco Bandai, which was conceived back in 2011, will be ending on 31 March.

The deal was struck in an attempt to combine Namco Bandai's game expertise with DeNA's social mobile experience.

However, despite the fact that the pairing saw measured success with the release of Gundam Kingdom, and Macross SP Cross Deculture, it failed to produce an enormous hit.

Parting of the ways

Namco Bandai's previous work with GREE, one of DeNA's main competitors, is being cited by some as a potential reason for the breakup.

Though, it simply seems that both firms are on drastically different paths in terms of growth, with DeNA seeing a loss of 29 percent in its share price over the last 12 months, whilst Namco Bandai continues to head in the opposite direction, with its shares adding 77 percent and reaching $4.7 billion in market cap.

[source: Serkan Toto]

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.


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