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MyGamez hits the ground running: bringing Hill Climb Racing, Badland and Benji Bananas to China

MyGamez hits the ground running: bringing Hill Climb Racing, Badland and Benji Bananas to China

With the Chinese mobile games market expected to continue its triple-digit growth in 2014, plenty of companies are looking to bring games into the country.

One such is the Hong Kong-based MyGamez, which has announced its Q1 slate.

Significantly all the announced games come from Finnish developers, with top grossing releases like Hill Climb Racing, Badland and Benji Bananas joined by games such as Assault Wave and Tunnel Ground.

Big and small

MyGamez's CEO Mikael Leinonen said this demonstrated how the company was looking to bring proven hits as well as high quality titles it believed would be hits given the right promotion.

"We want to prove that your game doesn't necessarily need to be a big or established name in order to make it big in China," said Leinonen.

"Our publishing concept makes it easy and safe for small developers to enter and we believe the entire process should be as straightforward and transparent as possible. In short, we aim to revolutionise the way foreign games are published in China."

New ways to sell

"China is a great growth opportunity for us. It's a market you can't ignore, and working with MyGamez there was an easy choice for us," said Jarkko Paalanen, of Hill Climb Racing developer Fingersoft.

"We're trying to keep our headcount under control, so it was important that they could cover the market with single SDK integration and we don't need to release our source code to anyone."

MyGamez is backed by Finnish investor Vision+ Fund.

In terms of MyGamez's set-up in China, it's set up partnerships throughout the ecosystem, from app stores to billing and distribution, including with partners such as China Mobile.

It's also working with OEMs such as Samsung, Lenovo and Xiaomi, as well as retail chains, to pre-load its games onto devices.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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