Back in August, Sega unveiled an ambitious cross-promotional network for mobile games in Japan dubbed Noah Pass.

Aimed primarily at reducing advertising costs for participating publishers, the free-to-use Noah Pass attracted 30 companies shortly after launch.

Now, Noah Pass has 51 different companies signed up for its services with an estimated reach of over 33 million gamers in Japan.

The road to discovery

The primary advantage for both players and publishers is that Noah Pass allows players to discover new games in the network without signing up for a service.

This drives traffic in Noah Pass from one game to another, thus keeping players in the loop of Noah Pass publishers.

Sega, Capcom, and Taito - a part of Square Enix - are all involved with Noah Pass, and there is no upward cap on the number of companies that can participate in the network.