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NHN Singapore and Cherry Credits deals double number of publishers with rights to Million Arthur

NHN Singapore and Cherry Credits deals double number of publishers with rights to Million Arthur

Here's a great example just how complex the Asia games market can be when it comes to licensing.

Square Enix has had a massive hit with its mobile game Million Arthur.

Developed by Shanda Games-owned Korean outfit Actoz Soft, Square Enix published it in Japan, while Shanda had the publishing rights in China.

And now, NHN Entertainment Singapore (the internationally-focused division of Korean company NHN Entertainment), has gained the rights to Thailand, Vietnam and Indonesia, both in terms of localised content and an English language release.

It will launch first in Thailand in Q2.

And there's more

But, Singapore-based micropayments company (and sometime games publisher) Cherry Credits has also gained the rights to release an English language version of the game in Singapore and Malaysia.

Million Arthur

The reason for the confusing situation is the card-battler has been downloaded over 12 million times, generating tens of millions of dollars in the process.

"We strongly believe that we will be able to reach out to players' hearts by localizing and optimizing the game for each country," said NHN Entertainment Singapore CEO Eric Lee, stressing the importance of the local touch.

"Players can expect localized game promotions and customer service catered to each market in English, Thai, Bahasa Indonesia and Vietnamese."

[source: GamesinAsia, NHN]

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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Hans Kaosu
I really liked this game until i noticed it was a auto battler :<