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Wartune is generating 40% of Hoolai's mobile revenue

Wartune is generating 40% of Hoolai's mobile revenue

Like many Chinese game companies, Hoolai Games generates the majority of its revenue from browser and PC client games.

But like many Chinese game companies that situation is changing, and changing fast.

The privately-held developer and publisher has announced some figures, revealing that its mobile revenue has more than tripled over consecutive quarters.

Breaking down that detail, sales in January 2014 were up 167 percent month-on-month, while February was up 130 percent compared to January, with March up a further 133 percent on February.

Piped Piper for sales

Aside from the general uplift provided by the fast-growing Chinese mobile games market, the reason behind this performance is Hoolai's release of Wartune.

A standalone mobile version of the popular hardcore web game, Hoolai co-developed it with original developer 7th Road, and has the licence to operate the Chinese version on iOS and Android.

Launched in Q4 2013, it's currently generating more than 40 percent of the company's mobile revenue.

A localised version of the game for Western markets is currently in beta, and will be published and operated by Kabam.

"The debut of Wartune: Hall of Heroes on mobile and the Western market was a huge milestone for us," says Jian Huang, CEO and co-founder of Hoolai Games, which is backed by investment from companies such as Sequoia Capital, Tencent, Greylock Partners and CyberAgent.

"Our passion for making beautiful, illustrative and addicting games far surpasses platforms and geographic barriers. In 2014, we aim to bring more of our massive multi-player titles aficionados everywhere."


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Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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