As press releases go, the headline that Kabam has signed a strategic agreement with Korean gaming powerhouse CJ E&M Netmarble is interesting.
The deal will see Kabam take on localisation, marketing and live operations in North America and Europe for...
And that's were our interest is halted.
Bizarrely, the actual title that will be made available under this agreement hasn't yet been revealed.
It's merely described as "undisclosed".
Time to grind
A bit of detective work suggests that it's likely to be Together Dungeon King, a 3D MMORPG that CJ E&M released in Korea earlier in 2014 and which has been massively successful thanks to its support for the Kakao mobile social network.
Of course, it might be another game entirely, but Together Dungeon King is the sort of midcore F2P title that would sit well in Kabam's portfolio.
Its recent deal to publish hardcore Chinese mobile RPG Wartune in the west appears not to have found much traction, with the title failing to break into the top 100 top grossing App Store chart in the US, although it reached the top 50 in the UK.
On the out
More generally, the move underlines CJ E&M Netmarble's expansion outside its Korean heartland.
It's recently opened an office in San Francisco, and plans to release some of its other games in the west under the label CJ Games Global.
In March 2014, it also received a $500 million investment from Chinese internet giant Tencent, which now has a 28 percent stake.