Mixi marvel: How Monster Strike is turning around the fortunes of Japan's social star

Mixi marvel: How Monster Strike is turning around the fortunes of Japan's social star

Japan's former largest social network, Mixi, could once again be on the rise, with gaming consultant Serkan Toto reporting the firm's market cap has just surpassed that of social gaming giant DeNA.

Mixi has struggled in recent years - largely due to stiff competition from Facebook, Twitter, and chat platform LINE - but the launch of the platform's one and only mobile game Monster Strike in Japan last year has triggered a reversal in fortunes.

Market capture

For the last few weeks, Monster Strike has been wrestling with GungHo's global mobile hit, Puzzle & Dragons, for the top spot in the iOS and Android top grossing rankings in Japan, where it currently sits in second place.

Monster Strike has twice in the last fortnight been top of Japan's iPhone top grossing rankings, however, and has also now entered the top 10 grossing charts in Taiwan after its recent debut.

Earlier today, Mixi's shares went up by 9.57 percent, boosting the market cap higher than DeNA's, but still a little behind fellow competitor, GREE, whose cap currently sits at $2.2 billion.

[source: Serkan Toto]


Glen is plotting to live in a fantasy utopia of his own creation. He 'researches' by playing an endless supply of video games and compiles notes on his findings.


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