Disney Tsum Tsum, a puzzle-matching game published by Disney on social messaging service LINE has well and truly landed.
The game climbed the revenue rankings on both iOS and Google Play during July, following its global release.
Previously, in was only available in Japan, where it was the #1 game in terms of combined App Store and Google Play downloads.
In terms of revenue, it ranked #3.
But what's really impressive is how this app success has - thanks to in-app promotion - resulted in the sale of over 1.6 million Tsum Tsum plushies in Japan.
Jun Masunda, chief strategy and marketing officer at LINE, explained that the Japanese outfit is confident the casual match-3 game can continue to perform strongly in the west.
"LINE is expanding its mobile platform by offering various integrated services and content such as LINE GAME, wihich is centered around its core focus on communication," said Masunda.
"Disney Tsum Tsum, a game released on our platform, has now been released in western markets in addition to Japan and the rest of Asia, and is performing strongly.
"We will continue to concentrate on the expansion of the platform, and will work with game companies around the world to add mid-core games such as RPGs to our line-up in order to supplement our offering of casual games."
[source: App Annie]