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Hoolai tests the hardcore appetite of WeChat players with War of Immortals

Date Type Companies involved Size
September 2nd, 2014 partnership Hoolai Games
Tencent
Not disclosed
Hoolai tests the hardcore appetite of WeChat players with War of Immortals

Given Tencent's power within the Chinese mobile games market, there's no surprise that publishers are falling over themselves to get their titles onto its QQ and WeChat-integrated games platform.

To-date, however, most of these games have been fairly casual in tone. EA's Plants vs. Zombie 2 and IGG's Castle Clash are two examples.

King just launched Candy Crush Saga  too.

Going harder

In that regard, Chinese publisher Hoolai is testing the waters with the release of War of Immortals.

It's already the #2 top grossing web game on Tencent's PC channel, but it's not clear whether mobile games will take to the MMORPG with the same level of enthusiasm.

Tencent and Hoolai are hoping that the wider reach offered by mobile will offset the lower ARPU that mobile games - even hardcore ones - generate compared to online titles.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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