A joint venture from outsourcing company Concept Art House and Chinese IT company Talkweb, Spellgun is a new outfit which is looking to culturalise international games for the Chinese market.
At Pocket Gamer Connects Helsinki 2014, Xinyu Li from Spellgun spoke about the company's view on the Chinese market.
It's something it knows plenty about thanks to Talkweb's long experience, including as Rovio's exclusive partner in the region.
In that context, Talkweb has helped Rovio gain over 100 million downloads, including a peak of over 14 million in one day.
However, according to Li, the main issue for Rovio was not download numbers but monetisation.
It's an issue as the bulk of IAP revenues in the market come from card-battling games, RPGs and MMOGs.
And alongside issues such as keeping game file sizes small, dealing with payment system fragmentation and piracy, a more subtle issue is that when Chinese gamers pay money, they want to see results.
"Chinese gamers like pay-to-win," she explained.
You can see all the talks from Pocket Gamer Connects Helsinki 2014 here.
Pocket Gamer Connects is the biggest mobile games show in Europe, which brings together the best speakers and delegates from across the industry and from all over the world.
To-date, Pocket Gamer Connects has been held in London and Helsinki, and the show will be heading back to the UK in January 2015.
To find out more about the latest show, head on over to www.pgconnects.com.