Troubled Japanese publisher GREE has announced it will form a partnership with carrier KDDI in a bid to try and recover its foothold in the east.
The two companies will work together to publish, develop, and localise games from outside Japan, as well as distributing local content.
The partnership will help GREE cover the cost of games, giving the firm the ability to tap into KDDI's au Smartpass user base.
The news is just the latest move for GREE, which is shifting from its own platform to explore other distribution channels.
Most recently, it agreed a joint venture - called Epic Voyage - which will make games exclusively for LINE's gaming platform.
Under the KDDI deal, GREE's games will be promoted to 11 million Smartpass subscribers, with KDDI providing marketing support via its au Game mobile gaming portal.
GREE will also support developers looking to crack Japan by offering promotion and consultation services.
The first title to be released under the GREE - KDDI banner is an unnamed game currently being developed by the Tokyo-based Triform Inc.
The title is scheduled for a winter release.