Chinese mobile publisher CMGE (NASDAQ:CMGE) has announced it's acquired a licence to make games using character from the Hello Kitty intellectual property.

The deal with licensor Japanese company Sanrio enables it to use 12 characters for games published in China, Hong Kong, Taiwan and Macau.

"We appreciate the IP owner's dedication on the Chinese market. These excellent Japanese IPs are always attractive to Chinese users," said Xiao Jian, CMGE's CEO.

"As the first Chinese mobile game company listed on Nasdaq, CMGE is working diligently to provide great mobile games to extensive players through strong IP co-operations and to improve its competitive advantage in the industry as well."