Japanese messaging service LINE and Chinese internet giant Tencent, are working together to bring more content to their respective platforms.
Both companies have pumped $110 million into Korean game developer 4:33 Creative Lab in order to secure original game content for their messaging services.
Both LINE and Tencent's messaing service Weixin/WeChat earn significant revenue from gaming, and they will be hoping 4:33 can deliver original titles with the ability to keep users engaged.
Only the beginning
LINE COO Takeshi Idezawa has revealed that the hefty investment only a small drop in the vast ocean that is the firm's global investment strategy.
“We’re just getting started on our global investment strategy. We’re going global hand-in=hand," said Idezawa, speaking to TechCrunch.
"Right now we are well funded by our owner, and are just focused on our growth.”