Disney’s Tsum Tsum has posted more than $300 million in revenue since its launch in July 2014.

The match-3 puzzler integrates the LINE mobile messaging service; a partnership that Disney Mobile Games general manager Chris Heatherly attributes to Tsum Tsum’s success.

“It’s [Tsum Tsum’s] done $300 million in revenue, and it couldn’t have done that without Line’s social network,” he told VentureBeat.

“That’s a great partnership for us because we’re able to reach into their social network with our IP.”

Life Line

Indeed, the LINE network boasted 500 million users as of November 2014 with a particularly large stronghold in Japan – which also provides the lion’s share of revenue for Tsum Tsum.

Our Charticle also pointed to the game's success in Thailand and Hong Kong. 

Last financial year saw Disney’s entire Interactive division rake in $1.3 billion, meaning Tsum Tsum constituted a fairly sizeable chunk.

Another success Disney match-3 puzzler has been Frozen Freefall, which to-date has generated $80 million.

Last month saw Disney Interactive’s first quarter results for FY 2015, which revealed steadilly rising profits  – largely thanks to the company’s mobile portfolio.