Marketing platform outfit AppLift has plunged into the Asia Pacific region by opening three new offices in Beijing, Tokyo and Dehli.

It’s two years since the Berlin-based AppLift opened its first office in Seoul, which now employs 10 people and has enjoyed a threefold increase in revenue year-over-year.

With over half of the world’s smartphone users centred in APAC, eMarketer has predicted that mobile ad spend will increase by 62 percent in the region during 2015.

In this metric, China is forecast to grow by 100 percent and India by 80 percent, figures that AppLift hope to take advantage of by establishing bases in those countries.

Rich pickings

“Since we launched our first Asian office in May 2013, we have witnessed the tremendous growth of the APAC region, and over the last two years we managed to benefit from this opportunity substantially,” said Stephen Chung, AppLift’s Managing Director for APAC.

“Having a strong client base in China, Japan, and India already, it was only natural to open physical offices there in order to better service our existing partners and establish new partnerships.”

In tandem with this news, AppLift has also hired Ben Weinstock as VP publisher growth.

Having worked for more than 10 years in the ad tech and mobile industry, Weinstock was previously VP publisher relations at Tel Aviv-based supply-side platform Inneractive.