Android monetization and user engagement platform Bee7 has announced a new partnership with mobile advertising technology provider Vserv.
Vserv boasts over 500 million unique user profiles around the world, and is the leading smart data platform for mobile marketing in India and South East Asia.
The partnership between Bee7 and Vserv aims to help solve mobile games monetisation in these markets, where weak payment infrastructure and low credit card usage have made paying for games and IAPs extremely difficult.
Bee7 and Vserv’s single solution combine’s Bee7’s game wall tool with Vserv’s app monetization capability, VMAX, thus enabling developers to pull in demand from multiple channels.
Developers can also take advantage of Vserv’s network of 150,000 apps and mobile sites from publishers such as Disney, EA, Reliance Games and Zeptolab to increase user retention and yield optimization.
“As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable,” said John Rankin, Bee7's MD.
Developers look to emerging markets as a new revenue opportunity to help make their games profitable.John Rankin
“It's been incredibly tough for developers to make money in these markets, until now.
“The Bee7 and Vserv partnership unlocks these markets for developers - arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience."
According to App Annie India is fast approaching the milestone of the world’s second largest smartphone market, and it ranked third for total downloads in Google Play for 2014.
This week we’ll be in Bangalore on the ground at our Pocket Gamer Connects conference to learn more about this fast-moving emerging market.