London-based mobile video demand-side platform LoopMe has signed a significant series of deals with Chinese app publishers.
It's added Cheetah Mobile, Sungy Mobile and Baidu to its roster, which also includes Facebook (LiveRail), Google (AdX), Microsoft and Outfit7.
All combined, the company says it now can place native video ads into apps that have accumulated over 10 billion downloads.
The result of the deal is it hopes to generate business worth over $100 million over the next two years.
Lights, video, action
"These are significant partnerships and a major milestone for LoopMe and the mobile advertising industry by enabling native mobile video on the top global apps by volume of downloads according to App Annie," commented CEO Stephen Upstone.
"LoopMe's vision is that mobile video becomes ubiquitous with native, full screen and pre-roll video ads bought programmatically from LoopMe's platform."
"Given the size of our global mobile advertising footprint and the potential opportunity for video, working alongside a strong partner like LoopMe, will enable us to open up new video advertising revenue streams from brand and performance advertisers. It's a win-win situation," added Sungy Mobile's COO Patrick Zhu.