News

Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store

Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store

Making the most of its global appeal, Australian developer Hipster Whale has launched an official merchandising store for Crossy Road.

Highlighting some of the many blocky characters in the game, the Crossy Road Store hosts a range of officially licensed t-shirts, with more clothing products, gifts, figures and accessories to follow.

With over 90 million players since it was launched in November 2014, the games remains the poster child for indirect revenues streams, having generated over $10 million in advertising - mainly incenticised videos.

Going global

The addition of the store just demonstrates how wide its appeal now is.

Indeed, the website launched in English, Spanish, Italian, French and German, with Korean, Chinese and Japanese to follow, and offers a free worldwide shipping service and the option to pay in one of thirteen different currencies.

There's even a special 10% off deal for early spenders.

"We think there's something for everyone in Crossy Road and we have worked hard to ensure that universal appeal is evident in our clothing range as well as our game," said co-created Matt Hall.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies