GungHo’s has announced that its $1 billion franchise Puzzle & Dragons has received 37 million downloads.

The game has generated 2 million downloads in Hong Kong and Taiwan, 2 million downloads in South Korea, and 7 million downloads in North America.

Given the financial success of the game, it’s a bit ironic that the company is highlighting the download numbers.

Significantly, compared to another $1 billion franchise Candy Crush Saga, Puzzle & Dragons has generated its revenue from a far smaller number of players and payers.

Estimated suggest that its level of revenue per payer is around $30 compared to around $3 for Candy Crush Saga.