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Rovio's Mighty Eagle Peter Vesterbacka on why brands are best

Rovio's Mighty Eagle Peter Vesterbacka on why brands are best

Our East Meets West track at Pocket Gamer Connects Bangalore 2015 kicked off with a keynote speech by Peter Vesterbacka, Mighty Eagle at Rovio Games.

He started with a summary of where Angry Birds currently stands, with 2.8 billion downloads and a brand known by nine out of ten Americans.

Brands are best

Brands are now easier to grow thanks to digital distribution, but as the App Store adds 900 new games every 72 hours, developers need to make their brand stand out amongst the competition.

"We don't view ourselves as a games company", he said, explaining that the Angry Birds brand has grown by expanding into the consumer market through toys and animations.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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