At Pocket Gamer Connects Bangalore 2015, Nimit Panpalia, the global head of developer acquisition at POKKT, gave a talk on monetising non-paying players of free-to-play games.
POKKT is a mobile advertising company focused on India and South-East Asia, with a heavy focus on incentivising users with reward-based ads.
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Panpalia says that the revenue from reward-based advertising "is comparatively very high as compared to any other form of advertising."
He also says that it increases user retention, as users will come back to the game in order to spend virtual currency given to them from watching ads.
You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.