News

When it comes to analytics, indies should "screw the forest and look at the trees"

When it comes to analytics, indies should "screw the forest and look at the trees"

Joel Johnson, founder of digiKhel, gave a talk at Pocket Gamer Connects Bangalore 2015 on how best to use any data you might collect from users of your app.

His main point was that while analytics largely look at users in groups of thousands, this isn't much use for indie developers whose audience is between two and a hundred thousand users.

Sweat the small stuff

"Screw the forest, look at the trees" was his advice, suggesting that developers focus on individual users and build a picture of their userbase from there.

He also recommended that developers ask the right questions about the data they take in, for example focusing on what IAPs are being purchased instead of who is buying them.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

Comments

1 comment
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Alan Ak Graysmark
what do you guys think of the new real money mobile games and esports revolution? playpay gaming type..