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When it comes to analytics, indies should "screw the forest and look at the trees"

When it comes to analytics, indies should "screw the forest and look at the trees"

Joel Johnson, founder of digiKhel, gave a talk at Pocket Gamer Connects Bangalore 2015 on how best to use any data you might collect from users of your app.

His main point was that while analytics largely look at users in groups of thousands, this isn't much use for indie developers whose audience is between two and a hundred thousand users.

Sweat the small stuff

"Screw the forest, look at the trees" was his advice, suggesting that developers focus on individual users and build a picture of their userbase from there.

He also recommended that developers ask the right questions about the data they take in, for example focusing on what IAPs are being purchased instead of who is buying them.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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Alan Ak Graysmark
what do you guys think of the new real money mobile games and esports revolution? playpay gaming type..