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How Personagraph can make the most of your user data

How Personagraph can make the most of your user data

At Pocket Gamer Connects Bangalore 2015, Mandar Shinde, VP of Product – Adtech at Personagraph, gave a talk on the lack of data parity in the app world.

Specifically, he said that developers often focus too much on the individual users instead of the overall userbase, or focus too much on the numbers and not the individual.

To that end, he recommended Personagraph's services, which generates user profiles based on the data acquired and "gives you as a publisher full control over your user profiles".

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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