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The best way to break into Southeast Asia

The best way to break into Southeast Asia

At Pocket Gamer Connects Bangalore 2015, Siddharth Puri, CEO of Tyroo Technologies, gave a talk on the expanding markets in Southeast Asia.

Puri's main focus was on Thailand, Vietnam and Indonesia; three countries that are expanding rapidly but with very different userbases.

Risk and reward

Puri pointed to Vietnam as being "where the potential is", but warned against the high number of hackers in the area preventing premium apps making money.

On a more general note, Puri also suggested that developers need to "create games for devices which cost $50-$75", given the lack of high-end devices currently available in the area.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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