Top tips on how to break into the Thai market

Another day, another potential market

Top tips on how to break into the Thai market

At Pocket Gamer Connects Bangalore 2015, Nick Krungkaew, co-founder of Sinoze Game Studio, gave a talk on how best to break into the Thai market.

Last year, the mobile gaming industry in Thailand made $93.5 million, accounting for 40% of the overall Thai games industry, a figure which is expected to increase rapidly over the next three years.

Pre-pay your way

Most gamers in Thailand use pre-paid cards to make purchases in games, so Krungkaew stressed that "in order to gain revenue in Thailand, you need to integrate local payment."

To that end, "you need a local publisher", not only to handle the payment integration, but also to assist in localisation and customer support.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.