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Top tips on how to break into the Thai market

Top tips on how to break into the Thai market

At Pocket Gamer Connects Bangalore 2015, Nick Krungkaew, co-founder of Sinoze Game Studio, gave a talk on how best to break into the Thai market.

Last year, the mobile gaming industry in Thailand made $93.5 million, accounting for 40% of the overall Thai games industry, a figure which is expected to increase rapidly over the next three years.

Pre-pay your way

Most gamers in Thailand use pre-paid cards to make purchases in games, so Krungkaew stressed that "in order to gain revenue in Thailand, you need to integrate local payment."

To that end, "you need a local publisher", not only to handle the payment integration, but also to assist in localisation and customer support.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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